Business Development Representative

About the Role

At Marosa, part of Wolters Kluwer’s Corporate Tax portfolio within the CP&ESG division, we help multinational companies simplify global VAT compliance through powerful software solutions and managed services. We’re looking for a motivated, proactive Business Development Representative to drive pipeline generation across our priority European markets: Spain, France, Germany and the UK.

You will be the front line of our sales motion, owning outbound prospecting and rapid qualification of inbound leads so our Account Executives can focus on closing. You’ll build pipeline, nurture prospects and ensure smooth handoffs to the AEs, working closely with our Marketing and Partner teams.

Key Responsibilities

• Prospect proactively across target accounts in Spain, France, Germany and the UK via outbound email, phone, social selling (LinkedIn) and other channels to create qualified meetings, with potential expansion into other EMEA markets.

• Qualify inbound leads quickly and thoroughly, converting MQLs into SQLs and booking discovery meetings and demos for Account Executives.

• Research target accounts and stakeholders to tailor outreach and messaging in each market and language; build account lists and sequences.

• Use regulatory change across Europe (e.g. ViDA, mandatory e-invoicing rollouts, Making Tax Digital) to open conversations and create relevance with prospects.

• Run and optimize outreach cadences using sales engagement tools.

• Maintain accurate activity and lead data in the CRM to support reliable forecasting.

• Collaborate closely with AEs, Marketing and Partner teams to align on target segments, campaigns and messaging.

• Participate in regular pipeline reviews and refine qualification criteria based on AE feedback.

• Attend industry events and webinars across Europe as needed to support lead generation and brand presence.

Required Qualifications

• 1–3 years of B2B sales development, inside sales or lead generation experience in FinTech, ERP, or finance/compliance technology.

• Proven success in outbound prospecting and achieving activity and meeting-booking targets.

• Familiarity with the European indirect tax / VAT landscape preferred, or a strong appetite to build that expertise quickly.

• Fluent English, with strong verbal and written communication skills; confident on the phone and in virtual meetings. Fluency in a second language is a plus: Spanish, French or German are strongly preferred, followed by Italian, Dutch, a Nordic language or Portuguese.

• Experience using CRM systems, sales engagement and data research tools.

• Highly organized, with strong research skills and attention to data hygiene.

• Based in Europe, with availability for occasional travel (events, team gatherings).