Business Development Representative - UK/IE

LearnWise AI is an AI-first scale-up building virtual assistants, instructor efficiency tools, and student engagement solutions for universities and colleges. We're a small team moving fast: the best idea wins no matter who says it, and every hire owns real scope from day one.

We are looking for a Business Development Representative for the UK and Ireland markets to help us identify, qualify, and engage prospective higher education customers across the region. This person will drive outbound outreach, manage inbound leads, run discovery conversations and LearnWise AI demos, and partner closely with Account Executives to build a strong pipeline and create smooth handoffs for new opportunities.

What you’ll do:

Business Development (60%)

• You will own the top of the funnel - identifying, qualifying, and engaging potential customers across higher education institutions in UK/IE.
• Conduct outbound prospecting campaigns via email, phone, and LinkedIn to build new relationships and hit monthly targets (to be set and agreed on together)
• Manage inbound leads with speed and structure — qualifying prospects and booking the demo the same day they arrive.
• Attend in-person events in the UK up to 6 times a year as part of the commercial team. Book qualified demos in advance of the event, and prospect during the event.
• Research and map target institutions, decision-makers, and buying committees.
• Conduct discovery calls and LearnWise AI demonstrations
• Explain the core of LearnWise to new prospects
• Assist prospects to implement and test LearnWise in Proof of Concepts (POC’s)
• Collaborate closely with Account Executives to ensure smooth handoffs and strong pipeline coverage.

Sales Support (25%)

• Customize and manage demo environments for your prospects to showcase real-world LearnWise use cases
• Leverage AI to improve efficiency
• Support marketing by creating targeted outreach content and campaign materials
• Draft outbound email templates, document user stories with partner universities

Provide knowledge & input on business strategy (15%)

• Work directly with the Account Executive (AE) and CRO to develop the GTM engine.
• Contribute to the creation of sales playbooks, outreach frameworks, and segmentation strategies.
• Work with LearnWise Reseller Partners upon market strategy

Requirements:

• You are smart and love technology.
• You are fluent in English (spoken and written)
• You are driven to make a career in sales.
• You want to learn and work hard.
• Minimum 2 years work experience (preferably in a sales based role/company)
• Based in the Netherlands and willing to commute to Amsterdam 3 days a week
• Self-driven, highly motivated, and passionate about improving higher education with technology
• Comfortable using AI tools to improve efficiency.
• Genuinely interested in using AI daily - for research, analysis, efficiency etc.
• You are the first to follow up and love getting things done
• Hungry to master sales and to learn about AI applications.
• You seek constructive criticism and are direct and open with others
• You have experience with client-facing roles
• Knowledge of CRMs, Notion, Slack etc. would be ideal

What's in it for you?

• A chance to shape how universities and educators use AI to shape the future of learning.
• BDR Compensation Structure - 50% base / 50% Commission
• Polish transferable skills to pursue a meaningful career within Sales
• Hybrid work policy: flexible working arrangements, including remote work options
• Daily guidance and mentoring directly from AEs and our Chief Revenue Officer
• Opportunity to build and implement the go to market strategy cutting-edge technology and make a meaningful impact in the EdTech industry
• A "no 9-5 mentality" and focus on work-life balance
• Desire to grow with the company into a leadership role.

If you are passionate about sales and marketing, interested in working for a startup, and excited about the opportunity to work on innovative AI projects that make an impact for students just like you, we would love to hear from you!