Business Lead, C2B

Own Swappie’s €100M+ consumer trade-in business.
To fuel Swappie's profitable growth and advance our mission of making refurbished electronics mainstream, we are looking for a Business Lead, C2B to join us in Helsinki. You will run the channel where we buy iPhones and other devices directly from consumers across Europe, accountable for growing its volume, margin, and category reach.

Tens of millions of working electronic devices sit forgotten in drawers across the continent. C2B (consumer-to-business) is how we get them out of drawers, into our refurbishment facilities, and back into circulation. Purchasing directly from consumers is a strategic cornerstone for Swappie and already accounts for a third of our business. Yet, much of its potential remains untapped: giving you a proven operational foundation alongside the runway to optimize existing flows, test new channels, and build trade-in partnerships in both current and new markets.

In this role, you will take full ownership of the C2B growth agenda. You will have the mandate and autonomy to capture commercial opportunities, test bold growth hypotheses, and scale our circular supply model. Reporting directly to our Head of Pricing, Planning & Analytics, you will jointly set the growth ambition, determine how to reach it, and lead cross-functional execution across marketing, product, operations, and pricing — calling the shots on what we scale and what we retire.

If you are looking for true commercial ownership, a key business line with significant room to grow, and a mission that keeps devices in circulation, you will thrive here.

What you'll actually do and own:

• Commercial ownership: Drive the C2B growth agenda, commercial strategy, and performance targets. You are accountable for the C2B numbers: purchase volumes, net revenue contribution, margins, and customer satisfaction (NPS).

• Cross-functional collaboration: Facilitate the C2B mission team across Marketing, Supply Product, Operations, and Pricing. While each functional lead manages their team's specific execution, you ensure all initiatives connect into a unified growth plan and that decisions move forward smoothly.

• Test and scale growth initiatives: Lead new projects from initial idea through to proven business impact. Whether exploring a new marketing channel, evaluating international expansion, developing trade-in partnerships, or refining our offer to sellers, you decide what to test, evaluate the results, and scale what works.

• Bring customer and partner signals into business decisions: Work directly with partners and participate in customer research, so that what sellers and partners tell us shows up in our pricing, product and marketing decisions.

• Remove growth constraints: Spot operational, commercial, or customer journey friction points early. When challenges arise, you collaborate with team members to find practical solutions and keep priorities on track.

What you'll bring to the team

This is a Lead individual contributor role designed for an ambitious, commercially minded professional ready to take broad ownership of a key business area. Because you will work across multiple teams without direct line management, we look for someone who builds strong working relationships, communicates clearly, and enjoys turning strategy into concrete action.

• Commercial and growth track record: Demonstrated experience owning and improving commercial, growth, or volume metrics (for example in a startup, scaleup, expansion team, consulting, or your own company).

• Entrepreneurial mindset: Experience building, launching, or scaling projects or initiatives from the ground up, with a practical and solution-oriented approach.

• Collaborative leadership: A natural ability to bring diverse teams together (such as Product, Marketing, and Operations), work through trade-offs, and help stakeholders reach clear decisions without needing line authority.

• Comfort with numbers: Strong numerical intuition and comfort working with data. You do not need to be a data specialist (you have an analytics team to support), but you understand conversion funnels, unit economics, and how to use data to guide commercial choices.

• Customer focus: Genuine curiosity about customer behavior and an interest in engaging directly with users to understand their needs, and turn frontline insights into commercial strategy.

• Language skills: Fluent professional English, our company language.

What will give you an edge (or what you’ll learn to master with us):

• Experience working in fast-paced tech environments, scaleups, consumer-facing digital platforms, or e-commerce.

• Familiarity with circular economy, recommerce, or two-sided marketplace models.

• Hands-on experience with customer research, commercial experimentation, or funnel optimization.

Why join Swappie?

• Significant ownership: Take ownership of a major, established business line with high visibility and direct support from senior leadership.

• A mission that matters: Every device we purchase, refurbish, and resell directly contributes to reducing electronic waste and advancing the circular economy.

• Autonomy with strong foundations: Enjoy the freedom to test new ideas and make real commercial decisions, backed by the infrastructure, data, and resources of an established European scaleup.

• High-impact growth: Play a central role in shaping new channels, partnerships, and market expansions across Europe.

• Belong and be yourself: Our strength as a company comes from the diverse group of people we're proud to employ. Whoever you are, you're welcome at Swappie.

Basics

♻️ Location: Helsinki, Finland. We operate on a flexible hybrid model, meeting at least two days a week at our Ruoholahti HQ. Please note: You must already hold a valid work permit for Finland, as we are unable to sponsor visas or provide relocation support for this role.
♻️ Start date: As soon as possible, negotiable.
♻️ Contract: Full-time and permanent.
♻️ Compensation: Salary range for this position is 6,100–7,200 €/month + equity package. This will be defined according to your experience, skills, and capabilities. We base our compensation on comprehensive market data and industry benchmarks to ensure fair pay.
♻️ Ready to help get more pre-owned tech out of drawers and into circulation? Apply now or latest by 10th November 2026!

Recruitment process

Our process is designed to be a transparent, two-way assessment to ensure a mutual fit. We look forward to getting to know you!

1. Intro with Talent Acquisition: A relaxed conversation with our TA Partner Nina to discuss your background, motivations, and what we are building together.

2. Meet the Hiring Manager: A deeper discussion on the C2B ambition, your commercial track record, and the scope of the role with Jalo Hetemäki, Head of Pricing, Planning & Analytics.

3. Case Study & Deep Dive: Explore a realistic C2B growth scenario with Jalo and team members to dive into problem-solving, trade-offs, and commercial prioritization.

4. Culture & Collaboration: Impact orientation, inclusion, and growth mindset — explore the key pillars of our culture in a final conversation with a member of our leadership team.