Business Marketing

Company Description Insight Genesis – IGAi uses advanced AI algorithms to predict human behavior and generate actionable insights that improve data relevance and accuracy. The company focuses on solving fragmented access to personalized guidance in key life areas such as finance, career, education, and health, particularly in emerging and unbanked markets. By connecting data, behavior, and predictive AI, Insight Genesis builds an intelligent ecosystem that offers tailored recommendations and support for individual life paths. The platform unifies four verticals—Financial, Human Resource, Education, and Health and Wellness—to provide personalized, data-driven advice and improve decision-making for users worldwide.

Role Description This is a full-time remote Business Marketing role focused on driving growth and brand awareness for Insight Genesis – IGAi across its core verticals. On a day-to-day basis, the team member will develop and execute marketing campaigns, support business development initiatives, and collaborate with sales to generate and nurture leads. Responsibilities include creating and refining messaging for different markets, conducting market and competitor research, and identifying opportunities to position Insight Genesis as a leader in AI-driven personalized insights. The role also involves building strategic partnerships, preparing presentations and proposals, and working closely with cross-functional teams to align marketing activities with product and business goals.

Qualifications

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• Candidates should possess strong Marketing and Business skills, including campaign planning, market analysis, and go-to-market strategy.
• Candidates should possess effective Communication skills, including clear written and verbal communication and the ability to present complex ideas simply.
• Candidates should possess Sales and Business Development skills, such as lead generation, relationship building, and partnership management.
• Candidates should possess a solid understanding of digital marketing channels and tools, including social media, email marketing, and analytics.
• Experience in technology, AI, fintech, HR tech, edtech, or health tech is beneficial.
• Ability to work independently in a remote environment, manage multiple projects, and collaborate with global, cross-functional teams.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.