Campaign Lead

About Tatam Digital

Tatam is a global, growth-focused influencer marketing agency. We run lower-funnel user acquisition campaigns with influencers and creators for apps, e-commerce and other categories. We work with Fortune 500 brands and road-to-IPO companies such as Scentbird and Blinkist, from offices in Miami, Buenos Aires and Madrid. Our data platform covers 25,000 influencers, 22 markets and 3.7 billion tracked views.

Paid Social is one of our services: we use organic and programmatic data to find the best-performing creator content and amplify it with paid media. It already runs with active clients, and we are now building the in-house team that will lead it. Learn more at tatam.com.

The role

As Campaign Lead, you own the success of your accounts end to end: client relationship, monthly budget, campaign performance, execution quality and growth. You turn the client's objectives into a clear strategy and lead a cross-functional squad to deliver it.

Your value is not in executing every task. It is in setting direction, organizing priorities, anticipating risks and giving the team the clarity and context to perform with autonomy. You are the main link between the client and the squad, with high decision-making authority within your accounts, working in coordination with our Chapter Managers.

What you will do

Campaign strategy and execution

• Translate client objectives into a campaign strategy and an executable plan.

• Plan, coordinate and oversee the squad's work, making sure everyone knows their responsibilities, deliverables and deadlines.

• Ensure client requests are executed correctly and on time.

• Bring in BI, Finance, Strategy, Chapter Managers or partners when needed, and drive collaboration across disciplines.

• Follow up on agreements, next steps and team commitments.

Budget, KPIs and results

• Own the monthly budget and the performance objectives of your campaigns.

• Track budget progress, results and key indicators; spot deviations early and coordinate the fix.

• Keep the budget worksheet confirmed and up to date, including adjustments.

• Review and send monthly reconciliations to Finance, accurately and on deadline.

• Report progress, results, risks and needs internally and to the client.

Risk management and problem solving

• Identify budget, performance, capacity or relationship risks before they become crises.

• Unblock execution, define action plans for deviations and follow them through to resolution.

• Escalate complex issues with context, impact analysis and a proposed solution.

• Keep the client informed of relevant deviations, with a clear impact assessment and action plan.

Client leadership and account growth

• Act as the main point of contact between the client and the squad.

• Lead weekly client meetings and status updates via email, Slack or other agreed channels.

• Lead the preparation, review and presentation of the monthly report.

• Build trust through follow-up, anticipation and responsiveness.

• Identify opportunities to expand budgets, territories, markets and services, and propose new tests.

Squad leadership and development

• Lead the squad functionally toward budget and performance goals, guiding with autonomy rather than control.

• Onboard new squad members and support them until they fully own their responsibilities.

• Provide context, tools and concrete, evidence-based feedback; take an active part in Performance Reviews.

• Work with Chapter Managers to strengthen the team's capabilities and raise its execution standard.

What we are looking for

• Experience owning client accounts end to end: relationship, monthly budget, campaign performance and execution quality.

• Ability to translate client objectives into a campaign strategy and coordinate its execution across disciplines.

• Experience managing budgets and KPIs: tracking progress, detecting deviations early, reporting internally and externally, and handling monthly reconciliations with Finance.

• Strong client-facing skills: leading weekly meetings, sending status updates and presenting monthly reports.

• Proactive risk management: you identify budget, performance, capacity or relationship risks before they become crises, and escalate with context, impact analysis and a proposed solution.

• Functional, cross-functional leadership: you guide a squad with autonomy rather than control, and give concrete, evidence-based feedback.

• Experience onboarding new team members and taking part in Performance Review processes.

• Commercial mindset to spot opportunities to expand budgets, territories, markets and services, and to propose new tests.

• Comfortable making high-level decisions within your accounts and escalating structural or exceptional ones.

Nice to have

• Experience with influencer or creator-led user acquisition for apps or e-commerce.

• Hands-on knowledge of paid social platforms (Meta, TikTok, YouTube) and performance metrics such as CPM, CPA and ROAS.

• Experience managing accounts for US or European clients across multiple markets.

• Track record of growing accounts through upsells, new markets or new services.

• Experience onboarding team members or taking part in performance review processes.

What we offer

• USD payment. Your compensation is paid in US dollars.

• Time off. Vacation days plus personal days for whatever you need.

• Career path. A clear path to grow as the team expands.

• Learning budget. Courses, certifications and conferences to keep your skills sharp.

• Hybrid model. 4 days remote and 1 day at our Palermo office.