Chief Marketing Officer

Role: Chief Marketing Officer (CMO)

Company: American Financing

Location: Denver, CO (Hybrid). We are hoping the person in this role will be willing to relocate to Puerto Rico.

Reports To: Chief Executive Officer

About the Company

American Financing is a leading nationwide direct-to-consumer lender. Supported by extensive national brand equity, established media partnerships, and a high-velocity conversion model, we provide transparent mortgage and home equity solutions to homeowners across the country. We are hiring our next Chief Marketing Officer to lead marketing and scale a modern, full-funnel digital acquisition machine.

The Mission

As CMO, you will own customer acquisition, brand strategy, and end-to-end funnel performance. Reporting directly to the CEO and serving on the executive team, your mandate is to protect and leverage our established high-trust media channels while aggressively building a high-growth digital engine across paid social (Meta), video (YouTube), and high-intent search (non-branded SEM).

What You’ll Do

• Growth Strategy & Executive Leadership: Define the annual marketing strategy and multi-million-dollar budget; and report regularly on key metrics.
• Full-Funnel Digital Acquisition: Build and scale direct-response acquisition on Meta, YouTube, and search engines. Unlock non-branded search conversion through dynamic landing pages, interactive rate tools, and guided qualification funnels.
• Brand & Media Stewardship: Protect and optimize flagship national media partnerships and brand ambassadors; translate high-trust broadcast equity into native digital creative and high-converting video assets.
• Downstream Conversion Alignment: Partner closely with Sales and Production to ensure lead flow matches operational capacity; align ad optimization with conversion and unit economics.
• MarTech & Lifecycle Operations: Modernize the tracking and data stack (server-side tracking, offline conversion APIs, attribution modeling, CRM/LOS integration) and automate customer lifecycle and recapture workflows.
• Regulatory Compliance: Partner with Legal and Compliance to guarantee all campaigns, digital tools, and rate disclosures adhere strictly to CFPB, TILA, RESPA, and state lending standards.

What We’re Looking For

• Executive Experience: 10+ years in growth marketing, with 4+ years in an executive role (CMO, VP Growth, or VP Performance) within D2C lending, residential mortgage, or consumer fintech. (Lending/Fintech experience is preferred, but not required)
• Lending & Mortgage Fluency: Solid understanding of residential mortgage products, loan origination economics, sales conversion metrics, and financial advertising compliance.
• Digital & Performance Mastery: Proven track record deploying 8-figure annual budgets across Meta, YouTube, and non-branded search with positive marginal ROI.
• CRO & Funnel Architecture: Demonstrated success building high-converting interactive digital flows, calculators, and intent-matched landing experiences for cold traffic.
• Data-Driven Rigor: Strong background in server-side attribution, multi-touch modeling (MMM/MTA), and closed-loop CRM/LOS reporting.

Compensation & Benefits

• Base Salary Range: Competitive executive base commensurate with experience
• Incentive Bonus: Annual executive performance bonus
• Benefits: Full executive health, dental, and vision coverage, 401(k) matching, and flexible PTO