Communications & Brand Director

Akeneo is the leading AI-powered Product Data Platform that helps brands, manufacturers, distributors, and retailers unify product data and pricing to power better product experiences, smarter decisions, and business growth in an AI-driven commerce world.

We're all about experience - from the best-in-class product we build to the inspiring environment we create for our employees. You'll grow in a dynamic environment where your ideas and expertise will make an impact from day one. Our flexible work model empowers you to thrive, balancing professional success with personal fulfilment. At Akeneo, you’ll be part of a supportive and collaborative team that values open communication, shared successes, and meaningful relationships.

Learn more about our culture and values via our Career page.

The Communications & Brand Director role at Akeneo

Help the world see Akeneo as the leader in agentic product experience management (PXM). As Communications & Brand Director, you’ll shape how media, analysts, customers and prospects talk about us, starting in the US, our priority market. You’ll set the agenda, write and pitch the stories yourself, and bring them to life globally with the support of PR and design agencies.

What is great about this role and opportunity?

This is a rare chance to own the narrative of a category-defining company at a pivotal moment for commerce and AI. You’ll work directly with the CEO, CMO & executive team, advise on reputation and timing, and see your work show up where it counts: in leading media, analyst reports, executive keynotes and sales conversations. You’ll join an talented and dedicated global marketing team, but you will own this end to end with room to experiment; whether that’s a new channel, a video format or an AI workflow, and to scale what works. Your impact will be visible and measurable, from share of voice and analyst positioning to pipeline influence.

What you will actually do:

• Shape the story: Partner with the executive team to define the key themes Akeneo wants to own. Plan global announcements so every market hears one consistent message, tailored to local media. Build the executive profile through articles, podcasts, talks, LinkedIn and video, and deliver a flagship piece each year, such as a research report, that Sales, PR and analyst relations can all use. Own the communications budget and report on the results that matter.

• Build relationships that matter: Write, pitch and nurture connections with journalists, podcast hosts, newsletter authors, creators and influencers across commerce, retail and product data, with an initial focus on growing our US footprint whilst maintaining our strong European footprint. Lead our relationships with analyst firms such as Gartner, Forrester, IDC and ISG, guiding evaluation cycles with Product, Product Marketing and Customer Success.

• Lead our agencies and brand: Guide our PR agencies in the US, France, the UK and Germany, as well as our design agencies; setting objectives with regional leaders, briefing on key moments and reviewing results together. Own the brand guidelines and how they are applied across the company.

• Advise and protect: Be a trusted voice for the CEO and executive team on messaging, timing and reputation, including leading communications in a crisis, in partnership with Legal and Security.

• Innovate with AI and measure what works: Utilize and collaborate on AI workflows, alongside our AI & Marketing Operations team, to monitor media, competitors and how AI assistants describe Akeneo, and to speed up content creation.

What you will bring to the team:

• Substantial experience in communications, ideally in B2B software, with a track record in the US market and a network of US media, analysts and influencers

• A hands-on approach to leading PR agencies, managing design agencies and brand; while writing and editing key content yourself

• Experience building a thought leadership program, including video, and placing executives in leading media, podcasts and conferences, ideally working with B2B influencers or creators

• Analyst relations experience in enterprise software, including formal evaluation cycles

• Hands-on experience building AI workflows for yourself or your team, with curiosity and a willingness to go further mattering more than depth

• Fluent English, and the ability to explain complex topics simply and compellingly in writing and in person

• The ability to influence without authority, give well-judged advice to executives under pressure, and adapt to each market while keeping one brand and one message

You don’t need to tick every box. We strongly encourage candidates from all backgrounds to apply. If you are excited about this opportunity but your experience is slightly different, we still want to hear from you!

Interview process

• 45 minute screening call with a member of our Talent Acquisition team

• 45 minute interview with the hiring manager

• 60 minute panel interview with members of Marketing and sales leadership team

• 30 minute final call with our US Sales Leader

Salary range

This role can have a base salary range of $150,000 USD to $180,000 USD

This role can attract a variable bonus of $15,000 USD to $20,000 USD