Communications Sr Manager

The Wyoming Office of Tourism (WOT) is the only statewide organization dedicated to growing the visitor economy.
The WOT Brand Studio team serves Wyoming by championing the destination and the brand.

Basic Purpose:
The primary role of the Communications Sr. Manager is to strategically plan, develop and execute all
communications initiatives for WOT through media relationships, leveraging content, and leading a creative team.

Essential Duties:

• Develops and executes WOT content and public relations strategy, including resource allocation, for the
  Wyoming brand that achieve WOT’s goals and reflect the spirit of the Wyoming brand strategy.
  
• Oversees content vendor to provide ongoing support for the brand through creative content production,
  Search Engine Optimization, effective email integration and social media strategy.
  
• Collaborates with the Brand Integration team and vendor partners to create strategic content planning that
  leverages relevant content and editorial coverage across WOT channels and digital marketing initiatives.
  
• Communicate strategic vision and project information through corporate communications to management,
  stakeholders, and partners.
  
• Develop and maintain ongoing relationships with WY business/destination partners.
  Collaboratively develop and oversee communications team and budgets.
  
• Partner with executive leadership to define goals and determine how to use resources to meet goals.
  Supervise, coach and develop Content Manager, Public Relations Manager and Communications Sr.
  Coordinator positions.
  
• Contribute to the organization’s leadership team, a positive work culture and serves as an ambassador for
  the organization.
  

Position Requirements:

• Bachelor’s degree in journalism, Communications, Public Relations, or related field or equivalent work
  experience.
  
• 3+ years of content or Public Relations experience with a demonstrated track record of innovative strategy
  development and integrated implementation.
  
• Effective leader and Team Player: Ability to work well independently and direct experience managing a team
  in a manner that builds trust, rapport, and strong working relationships.
  
• Professional Effectiveness: Excellent verbal, written and interpersonal communication skills. Experience
  managing tactical communications, including project timelines, ROI measurement, and budget
  management. Ability to explain challenges to executive leadership and work to build consensus at
  departmental levels.
  
• Proficient PR Professional: Experience working at/with advertising/PR agencies. Experience with PR
  Newswire, news clipping services, google alerts and other news distribution and tracking platforms.
  
• Communications Expert: Ability to work with a CMS and create effective list segmentation in combination
  with peers and partners. Knowledge of earned, paid, and owned media and public relations best practices
  and current trends.

WOT offers an inclusive, competitive compensation package and is an at-will employer.