Communications Workflow Manager

We are Woolworths Group | Ko Woolworths Tātou

We are Woolworths Group. 200,000+ bright minds, passionate hearts, and unique perspectives across Australia and New Zealand. Connected by a shared Purpose - 'to create better experiences together for a better tomorrow'. That Purpose fuels our ambition to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you're excited to turn today's blue-sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive, and empowering workplace. With a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What you’ll do | Hei mahi

• Develop and optimize end-to-end communication workflows, utilizing AI and automation to enhance efficiency and impact.
• Analyze and map our current communication processes to identify and eliminate manual burdens, friction, and redundant steps.
• Leverage generative AI tools for strategic content planning, audience personalization, and creating tailored messaging such as auto-summaries and personalized updates.
• Reduce communication "noise" for our store and support teams by implementing smart batching, auto-summarisation, and targeted content delivery.
• Utilize communications channel data and AI-driven insights to inform strategy, refine our internal AI models, and maximize engagement across our teams.
• Collaborate with operations and internal communications teams to reimagine communication flows and scale innovative solutions across the Woolworths Group.
  
  

What you’ll bring | Hei koha

• Proven experience in a communications role (internal communications preferred), ideally within a retail or grocery environment.
• Strong background in process redesign and business analysis, with experience in process mapping (e.g., Lean/Six Sigma, BPMN), root-cause analysis, and translating complex needs into clear requirements.
• A practical and grounded understanding of generative AI, agentic workflows (e.g., CrewAI/LangChain), and prompt engineering, with a focus on delivering tangible business value.
• Experience implementing and working with generative AI tools for tasks like content drafting, summarization, or personalization.
• Demonstrated ability to use data and analytics to inform communications strategy and track engagement.
• Excellent stakeholder management and relationship-building skills, with the ability to influence and align teams across different platforms and departments.
• Familiarity with using AI to improve workflows within existing systems is highly desirable; experience with Salesforce or UKG Pro is a bonus.
  
  

What you’ll experience | Ngā Huanga

Our Team Members Are At The Heart Of Everything We Do And We’re Always Looking For Ways To Support Your Career Journey And Reward Great Work

• A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams
• High-impact role supporting our teams who enrich our communities.
• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.
• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.
• A progressive and competitive leave policy that gives you more space for what matters to you.
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
  
  

Endless possibilities with the Woolworths Group |

We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group | No Woolworths tātou

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.