Content & Digital Marketing Lead

Company Description Velnode is a cloud-based Virtual Engineering Lab focused on industrial training, operations optimization, and digital twin deployment. The platform enables engineers and technical teams to simulate real-world plant processes, test operational scenarios, and troubleshoot faults in a safe, virtual environment before field implementation. By integrating with industrial control systems such as PLCs, DCS, and RTUs via Modbus TCP and OPC protocols, Velnode supports workforce upskilling and predictive maintenance. The solution is used across sectors including oil and gas, manufacturing, and process industries to drive safer and more efficient operations. Velnode combines advanced simulation technology with practical industrial applications to help organizations improve performance and reduce risk.
Role Description The Content & Digital Marketing Lead is a full-time remote role responsible for shaping Velnode’s brand presence and narrative across digital channels. This role involves planning and executing content strategies, producing clear and engaging web and marketing content, and managing content across the website, blog, email, and social platforms. The person in this role will collaborate closely with product, engineering, and sales teams to translate complex industrial and engineering concepts into accessible, industry-relevant messaging. Day-to-day tasks include editorial planning, content creation and optimization, campaign management, performance tracking, and ongoing improvements based on analytics. The role also includes coordinating with external partners or freelancers when needed to ensure consistent, high-quality output aligned with Velnode’s positioning in industrial and engineering markets.
Qualifications

• Strong written communication skills, including the ability to explain technical and industrial concepts clearly to diverse audiences.
• Proficiency in Web Content Writing and Writing, with experience creating digital content for websites, blogs, and campaigns.
• Experience in Content Strategy and Content Management, including planning, organizing, and maintaining content across multiple channels.
• Familiarity with digital marketing fundamentals, such as SEO, email marketing, social media, and analytics tools.
• Background or strong interest in industrial sectors (e.g., oil and gas, manufacturing, process industries) or engineering-related products is beneficial.
• Ability to work independently in a remote setting, manage multiple projects, and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Journalism, Engineering, or a related field, or equivalent practical experience.
• Experience collaborating with cross-functional teams and external vendors or freelancers to deliver integrated marketing campaigns.