Content Marketing Executive

About Crimson

Crimson Education is the world's leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. We help ambitious students gain admission to the world's top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers, and we were recently featured on the front page of the Wall Street Journal.

Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers who rigorously review and refine applications

• Professors and PhD teaching fellows from leading universities who guide students through original, independent research, with pathways to selective peer-reviewed publication or conference presentation

• Past ISEF winners and judges who coach students to compete for state, national and international science fair awards

• Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes and credible external validation

We're backed by leading VC firms including Tiger Global, Heal Partners, IceHouse Ventures and Movac, and recently closed a USD $40M Series D at a USD $640M valuation. We operate across 21 markets worldwide, including the US, Canada, UK, Singapore, Indonesia, Japan, Hong Kong, Australia and New Zealand.

The role

You'll support the Marketing Manager and Country Manager to drive effective local marketing across Indonesia. This is a writing-led, conversion-focused role: you'll turn Indonesian parents' and students' ambitions for top US and UK universities into clear messages that make them act, then use the numbers to make the next version better.

What you'll do

• Landing pages and lead forms (~35%). Write and update copy for campaign landing pages and lead forms in English and Bahasa Indonesia. Test headlines, form fields and CTAs, and report on what lifts conversion.

• Content campaigns (~25%). Write and produce gated content such as ebooks, guides and checklists for Indonesian parents and students, plus the emails and ads that promote them.

• PTC campaigns (~20%). Build and run PTC campaign assets end to end: copy, design briefs, email sends and performance reporting.

• Webinars and events (~20%). Coordinate the webinar and seminar calendar, source and brief speakers, build registration pages and reminder emails, host and support live sessions, and report on attendance and lead quality. Support in-person seminars and consult clinics in Jakarta, including venues, promotional materials and on-the-day logistics.

• Localisation (across all work). Adapt global Crimson messaging for Indonesian families, in English and Bahasa Indonesia, and for other markets in the region where needed, working with native speakers.

• Paid, social and email campaigns. Create audience-tailored ads across Instagram, Facebook, TikTok, LinkedIn and Google Ads, run email and WhatsApp campaigns, and report on performance.

• New ideas. Brainstorm and implement innovative marketing strategies and initiatives for the Indonesian market

What you'll need

• 2+ years in a digital marketing role, with hands-on campaigns across Instagram, Facebook, TikTok, LinkedIn and Google Ads.

• Exceptional written English and strong presentation skills. You'll be asked to share writing samples and complete a short writing task.

• Fluent Bahasa Indonesia, written and spoken, so you can write and review localised copy.

• Storytelling that connects emotionally with Indonesian parents and students.

• An eye for what makes people act: clear headlines, short sentences, a single next step.

• Strong organisation. You can run several deliverables at once without dropping any, and thrive in a fast-paced environment.

• Design skills and tool comfort: Canva, Google Workspace and an email or CRM platform (HubSpot or Salesforce is a plus).

• Curiosity about numbers. You check what worked and change the next version, with strong analytical and problem-solving skills.

• Event management experience, online and in person.

• Excellent interpersonal skills and the ability to collaborate with the Jakarta team and remote regional teams.

• Advantage: familiarity with Indonesia's international school landscape (IB, A-Level and AP curricula) and with US and UK university admissions.

Why work for Crimson?

• Limitless development and exposure: internal promotions and role changes made up 33% of all recruitment last year.

• Individual yearly training budget. We love to 'Level Up' (it's one of our core values).

• Psychologist on staff.

• Fireside chats and workshops to support a high-performing, ambitious team.

• Radical Candor is the feedback approach we live by.

If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, we'd love to hear from you.