Facebook Ads Performance Marketing Specialist

AboutCALFORZE Sri Lanka

CALFORZE Sri Lanka on business intelligence, data analysis, and strategic solutions that help organizations understand performance, identify growth opportunities, and make informed business decisions.

Job Overview

We are seeking a skilled Facebook Ads Performance Marketing Specialist to manage and optimize paid social campaigns across Facebook and Instagram. The ideal candidate understands audience targeting, campaign testing, budget management, and data-driven advertising optimization.

Key Responsibilities

Plan, launch, and manage Facebook and Instagram advertising campaigns.

Develop audience targeting strategies aligned with campaign objectives.

Monitor campaign performance, including CPA, CPL, CTR, conversion rates, and ROAS.

Test ad creatives, audiences, placements, and campaign structures.

Optimize advertising budgets to improve performance and efficiency.

Analyze campaign data and identify opportunities for growth.

Manage lead generation and customer acquisition campaigns.

Prepare performance reports and provide actionable recommendations.

Scale successful campaigns while maintaining cost efficiency.

Requirements

Hands-on experience with Meta Ads Manager.

Knowledge of Facebook and Instagram advertising strategies.

Understanding of conversion tracking and campaign analytics.

Experience with audience segmentation, A/B testing, and budget optimization.

Strong analytical and problem-solving abilities.

Ability to interpret performance data and recommend improvements.

Good communication and reporting skills.

Employment Details

Work Arrangement: Remote

Contract Duration: To be confirmed

Compensation: Based on experience and project scope

• Performance Incentives: Based on agreed campaign objectives