Content Marketing Specialist

Title: Content Marketing Specialist

Reporting to: Head of Marketing

Location: Istanbul, Türkiye (Hybrid)

About Doktar

Doktar Technologies is a leading Agritech company, headquartered in the Netherlands and operating globally. Doktar develops cutting-edge hardware, software, and sustainability programs that empower multinational companies and farmers to make data-driven decisions. Leveraging IoT, remote sensing, machine learning, and artificial intelligence, Doktar drives smarter and more sustainable agri-food value chains—enabling healthier, more accessible food, supporting regenerative farming, and helping combat climate change.

About the Role

We are looking for a Content Marketing Specialist to join our growing Marketing team and strengthen Doktar’s global digital presence.

The role focuses primarily on content marketing and SEO, with end-to-end responsibility for Doktar’s website, blog, social media, newsletters, and other digital communications. The successful candidate will create and optimize content, analyze its performance, coordinate external agencies, and support broader marketing activities.

We are looking for a proactive and versatile marketing professional—not solely a copywriter—who can combine creative content development with data-driven analysis and hands-on execution.

Main Responsibilities

• Develop and execute Doktar’s content marketing and SEO strategy in line with company objectives and brand positioning.
• Take end-to-end responsibility for Doktar’s multilingual website and blog, including content planning, creation, publishing, updating, and optimization.
• Create and coordinate high-quality content for the website, blog, social media, newsletters, case studies, presentations, and corporate communications.
• Manage Doktar’s B2B social media presence, particularly LinkedIn, including content planning, publishing, community management, and growth initiatives.
• Conduct keyword, competitor, content-gap, and search-intent analysis; optimize content for SEO and AEO and coordinate technical improvements with relevant teams and agencies.
• Monitor and report on website, organic search, social media, newsletter, and campaign performance, using insights to continuously improve content and channel effectiveness.
• Develop customer success stories and thought-leadership content by translating technical and data-driven information into clear, compelling narratives.
• Manage content-production workflows and relationships with SEO, media, digital, and creative agencies, including briefs, timelines, deliverables, and performance follow-up.
• Support PR, media relations, award applications, executive communications, influencer collaborations, and local and international events.
• Collaborate with Product, Business Development, Customer Success, Sustainability, and other teams to ensure consistent messaging and support wider marketing activities as needed.

Specific Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 3 years of experience in content marketing, SEO, digital marketing, or marketing communications.
• Proven experience creating and optimizing content across websites, blogs, social media, newsletters, and other digital channels.
• Strong knowledge of SEO, keyword research, content optimization, analytics, and content management tools.
• Excellent content creation, copywriting, editing, and storytelling skills.
• Experience analyzing content performance and using insights to improve results.
• Experience coordinating external agencies and content-production partners.
• B2B marketing experience is preferred; experience in technology, SaaS, innovation, or sustainability is an advantage.
• Advanced written and spoken English.
• Strong project and stakeholder management skills with excellent attention to detail.

Required Skills

• Strong content marketing, SEO, and B2B social media skills.
• Excellent English copywriting, editing, storytelling, and communication abilities.
• Ability to turn technical and data-driven topics into clear, engaging, and search-optimized content.
• Proficiency in Semrush, Google Search Console, Ahrefs, and Google Trends.
• Experience using Looker Studio for performance reporting and dashboard creation.
• Strong analytical, organizational, and project coordination skills.
• Ability to manage agencies, stakeholders, timelines, and multiple priorities effectively.
• Proactive, collaborative, and able to take ownership from planning through performance analysis.
• Fluent written and spoken English at a native-like level is mandatory.

Preferred Qualifications

• Experience working in international markets.
• Experience in sustainability, climate-tech, agri-tech, or impact-driven industries.
• Experience with technical SEO, link-building, PR activities, media relations, award applications, or event coordination.
• Experience creating customer success stories, case studies, and thought-leadership content.
• Experience supporting executive branding and communications.
• Knowledge of additional European languages such as French, German, Italian, or Spanish.

What We Offer

• Opportunity to work in a purpose-driven international agritech company.
• Strong learning culture and career development opportunities.
• Annual performance bonuses.
• Company share options.
• Private health insurance that also covers junior family members.
• Lunch and transportation allowances.
• Hybrid working model.