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Hy-Tek Intralogistics
Job Description
Job Title: Content Specialist II
Department: Marketing
Supervisor: VP, Marketing
Position Overview
The PR & Content Specialist will lead Hy-Tek’s earned media footprint, outbound public relations, and corporate communications. This role acts as a brand amplifier—crafting high-impact press releases, securing editorial coverage, positioning Hy-Tek subject matter experts (SMEs), producing authoritative outbound content (bylined articles, executive blogs), and supporting internal employee communications.
Job Responsibilities:
- Media Relations & Earned Media: Build and maintain relationships with key trade media, supply chain/material handling editors, and local business publications. Pitch story angles, secure interviews, and track media impressions.
- SME Positioning: Interview internal subject matter experts (solution architects, engineers, leadership) to ghostwrite thought leadership articles, technical viewpoints, and industry commentary.
- Press Releases & Announcements: Author press releases covering strategic partnerships, major corporate milestones, solution launches, customer success deployments, and executive updates.
- Outbound Content Generation: Write engaging, high-retention copy across outbound marketing initiatives, including editorial blog posts, market perspectives, and executive LinkedIn briefs.
- Internal Communications: Partner with internal leadership and HR to draft and distribute clear, culturally aligned company announcements, quarterly internal updates, and all-hands newsletters.
- Awards & Speaking Submissions: Identify, draft, and submit compelling award entries and call-for-speakers proposals for major industry conferences (e.g., ProMat, MODEX, Manifest).
- All other duties as assigned by Supervisor.
Knowledge, Skills, and Abilities Preferred:
- 5–8 years of direct PR, corporate communications, or content marketing experience in a B2B environment (supply chain, robotics, technology, or industrial manufacturing highly preferred).
- Exceptional writing, editing (AP Style), and storytelling skills with a proven track record of distilling complex, technical systems into compelling narratives for trade and business audiences.
- Demonstrable portfolio of secured earned media, published bylined articles, and executive communications.
- Familiarity with PR and media intelligence platforms (e.g., PR Newswire/Cision, Meltwater, Muck Rack) and media monitoring tools.
- Occasional travel to attend trade shows.
- Working with computers for a long period of time
- Sitting and/or standing for long periods of time.
- Occasional lifting and carrying of up to 20 pounds.
- Based in the Cincinnati metropolitan area with the ability to work in a hybrid rhythm (collaborative on-site days and remote focus days).
***Job requirements listed indicate the minimum level of knowledge, skills, and/or ability necessary to perform the job proficiently. This job description is not an exhaustive statement of duties, responsibilities, or requirements. Employees may be required to perform other job-related duties as requested by their supervisor, subject to reasonable accommodations. ***
