About BURST

BURST believes that if oral care is health care, it should be accessible. We make thoughtfully designed, dentist-backed oral care, from sonic toothbrushes and water flossers to floss, whitening and breath care, for adults and kids.

What sets us apart is our community. BURST was built alongside dental professionals, and our Ambassador community of hygienists, dentists and dental students shapes everything we make. Through BURST Labs, those ambassadors co-create and test new products with us. We sell direct-to-consumer, on Amazon and TikTok Shop, and in national and regional retailers.

About the role

The Content Strategist owns the thinking behind BURST's content: what we make, why it will work, where it lives, and how it grows the business. Reporting to the Chief Marketing Officer, you'll turn product launches, clinical credibility, customer insight and cultural moments into content people watch, save, share and search for.

This is not a traditional social media manager role. You won't produce every asset yourself. You'll set the strategy and direction, then partner with our creative content agency, paid media, retention (email and SMS), ambassador and retail teams, plus our external agency partners, to bring it to life in one consistent BURST voice.

You'll also brief creative that flexes across mediums. One strong concept should work as an organic post, a creator video and a performance ad, so every shoot and edit pulls its weight in organic and paid.

What you'll own:

Content strategy and planning

• Build and own BURST's annual, quarterly and monthly content calendar across owned, earned and organic channels.
• Align content to product launches, licensed and co-branded partnerships, retail moments, seasonal promotions and community events like our annual Ambassador celebration.
• Turn launches into stories, not just promotional posts, with clear angles, hooks and messaging for each audience (adults, parents and kids, dental professionals).
• Write content briefs, scripts, captions and long-form copy when needed; set editorial direction for everything else.
• Keep every piece on brand, applying our tone-of-voice system and messaging framework across channels.

Organic social and distribution

• Own organic strategy for Instagram, TikTok, YouTube and Pinterest, adapting each idea to the platform's format, algorithm and audience rather than reposting.
• Partner with our TikTok Shop and affiliate agency so organic content, creator content and shoppable content work together.
• Build a repeatable organic growth engine: test formats, learn fast, scale what works.

Community, ambassador and creator content

• Turn our dental professional Ambassador community into a content advantage: UGC programs, expert explainers, testimonials and creator collaborations.
• Tell the BURST Labs story so customers see how ambassadors help create our products.
• Brief and direct influencers and creators with clear objectives, talking points and guardrails.

Creative direction

• Give the creative content team clear direction: concepts, hooks, shot lists, scripts, moodboards, references and AI image briefs.
• Partner on photo and video shoots so we capture content for social, email, site, Amazon and retail in one pass.
• Know what a great asset looks like before anyone makes it.

Owned channels, search and discoverability

• Shape content for the D2C site (landing pages, product education, blog) and Amazon listings and A+ content.
• Develop SEO and AI-search (AIO/GEO) strategy so BURST shows up when people ask about oral care.
• Supply retention with content themes and copy for email and SMS campaigns and flows.
• Keep messaging connected across site, marketplace, email, organic and paid so every channel tells the same story.

Creative briefing across organic and paid

• Write creative briefs built to flex: one concept, planned from the start as organic, creator and performance versions.
• Define hooks, angles, messaging and format variations (cut-downs, aspect ratios, openers) so the creative team can produce for multiple placements in one pass.
• Partner with our paid media team and agencies so performance creative reflects the brand strategy and organic learnings.
• Flag top-performing organic, creator and ambassador content that is ready to be adapted or boosted for paid.
• Use paid and organic creative results together to sharpen future briefs.

Insight, measurement and optimization

• Research what customers search for, talk about and engage with; track trends, competitors and cultural moments.
• Set content KPIs across organic and paid, and report monthly to the CMO on what is moving reach, engagement, traffic, community growth, creative efficiency and revenue.
• Use performance data to refine the strategy continuously.

AI and workflow

• Help roll out AI-assisted workflows, including our in-house AI copywriting tool, to raise content quality and speed while protecting brand voice.
• Build processes, templates and approval flows that let a lean team ship more, better content.

Compliance

• Work with leadership to keep claims accurate and substantiated, and ensure creator and ambassador content follows FTC disclosure guidelines.

What we're looking for:

• 4–6 years in content strategy, organic social or content marketing, ideally at a consumer, DTC, CPG, beauty, wellness or personal care brand.
• A portfolio showing content strategies you built and the results they drove.
• Deep, current knowledge of Instagram, Meta, TikTok, YouTube and Pinterest: formats, algorithms and what makes people stop scrolling.
• Strong writing and editing, with the range to move from a 3-second hook to a long-form explainer in one brand voice.
• Experience turning product launches and business goals into content ideas and calendars.
• Clear creative judgment and the ability to direct creators, designers and videographers.
• Experience with creator, influencer, ambassador or UGC programs.
• Working knowledge of SEO and emerging AI-search discovery.
• A data-informed approach: comfortable with platform analytics, GA4 and Shopify reporting, and using results to change course.
• Experience briefing creative for both organic and performance use, with an understanding of what makes an ad convert versus what makes a post travel. Experience working with agencies and cross-functional teams (paid, retention, creative, retail).
• Hands-on use of AI tools in content and ad creative workflows.
• Strong project management; you can run multiple launches at once without dropping details.

Nice to have:

• Experience in health, wellness or oral care, or with regulated or claims-sensitive categories.
• Experience with Amazon listing content, TikTok Shop or retail marketing.
• Familiarity with Klaviyo, Shopify and social scheduling and listening tools.

You'll be a strong fit if:

• You've looked at a brand's TikTok and known exactly why it wasn't working, and what it should post instead.
• You naturally think in: Audience → Insight → Idea → Hook → Format → Distribution → Result.
• You can make flossing interesting. Seriously.
• You bring an egoless approach to great work, a bias for action and a sense of humor.

What this role is not:

• Scheduling and reposting content.
• Writing generic captions.
• Following a calendar someone else built.
• Waiting to be told what to create.

The goal: make BURST the oral care brand people discover organically, trust, talk about, search for and share.

Why Join BURST Oral Care?

• Opportunity to make a direct impact on the company's success.
• Collaborative and inclusive work environment.
• Competitive salary and benefits package.
• Chance to make a meaningful impact on oral health and wellness.
• Annual Salary + Commission

• Fully Remote company
• Equipment provided
• Medical
• Dental
• Vision
• 12 Paid Holidays
• Unlimited PTO