Content Strategy Lead (Youtube/Long-Form)

JOB DETAILS

• Location: Remote, Philippines
• Working Hours: Full time - 40 hrs/week (9am-5pm EST or 10pm-6am PHT)
• Compensation: Base Salary + Performance Bonus
• Reports to: Co-Founders

Please see the full job requirements below. You will need to have the necessary equipment (laptop/computer and wifi) in order to perform the job duties.

ABOUT THE ROLE

The Viralist Group (TVG) is looking for a Content Strategy Lead to help build a new division focused on helping creators grow on Youtube, from developing stronger content and growing their subscriber base, to increasing views and generating more ad revenue.

We’re looking for someone who genuinely lives and breathes content. You should naturally spend a lot of time watching YouTube, studying creators and trends, analyzing why certain videos and thumbnails perform, and thinking about how content could be made better.

You don't need to be a professional video editor, but you should know what a great video looks like, from the idea and hook to storytelling, pacing, editing, thumbnail, and title. Most importantly, we're looking for a builder. You'll be one of the first hires for this new initiative, working directly with our Co-Founders to help shape the division from the ground up.

WHY THIS ROLE IS DIFFERENT

This isn't a traditional social media or content manager position.

You won't simply be scheduling posts, editing videos, or following a content calendar. Instead, you'll work directly with creators to answer bigger questions: What should we make? Why would someone watch it? How can we make it better? And how do we turn that growth into revenue?

There won't always be an existing playbook. We want someone proactive, resourceful, and excited to figure things out, test ideas, and build something new.

KEY RESPONSIBILITIES

• Lead strategy calls with US-based creators to help grow their YouTube channels, subscribers, views, and revenue.
• Develop YouTube strategies, including video ideas, concepts, titles, hooks, thumbnails, scripts/outlines, and content direction.
• Research creators, trends, formats, and successful videos to understand what's working and apply those insights to our clients.
• Review long-form YouTube content and provide strategic feedback on storytelling, pacing, retention, editing, and overall quality.
• Hire, manage, and coordinate with video editors to bring creator content to life.
• Join calls with prospective creators, explain our Youtube services, understand their goals, and onboard them into our Youtube program.
• Develop content tips, insights, and educational resources that can be shared across TVG's social media, blogs, newsletters, and other channels.
• Lead workshops and educational sessions for creators on topics such as YouTube growth, content strategy, storytelling, audience retention, and platform trends.
• Help build the division's processes, workflows, KPIs, and growth strategy alongside the Co-Founders.

IDEAL CANDIDATE PROFILE

You may be a strong fit if you:

• Have 3+ years of experience in content strategy, creator/influencer marketing, social media, digital media, or a related field, ideally with a strong focus on YouTube and creator-led content.
• Have fluent or native English, with excellent verbal and written communication skills.
• Are extremely comfortable speaking with US-based clients and creators.
• Have previous experience working with a US company, agency, creator, or client base; strongly preferred.
• Are deeply knowledgeable and genuinely passionate about social media, creators, YouTube, and digital content.
• Regularly consume creator content and naturally pay attention to what makes content perform.
• Understand long-form video and can recognize strong vs. weak editing, storytelling, pacing, hooks, retention, and overall production.
• Can confidently develop video concepts, outlines, scripts, and strategic recommendations.
• Are comfortable leading client calls and presenting ideas.
• Have strong leadership skills and the emotional maturity to work with creators, clients, editors, and internal teams.
• Are proactive and comfortable working with minimal supervision.
• Have a builder mentality and enjoy creating something from the ground up.
• Are highly resourceful; when you don't know something, your instinct is to research, test, and figure it out.
• Can manage multiple creators, editors, projects, and priorities at the same time.
• Are comfortable working U.S. hours.

BENEFITS

• 🌎 Fully Remote — TVG is a fully remote company, giving you the flexibility to work from anywhere in the world. We care about ownership, communication, and results, not where you work from.
• 🏝 Unlimited PTO and Sick Days — We offer unlimited paid time off and sick days because we believe great work comes from a healthy, balanced team. Our culture is built on trust, ownership, and flexibility.
• 🩺 Health Insurance Coverage — You are eligible for company-provided HMO coverage with mental health support and optional dependent enrollment.
• 💰Performance Bonus — All team members are eligible for performance bonuses throughout the year. These bonuses are designed to recognize strong performance, meaningful contributions, and the company’s overall growth.
• ✈️ Company Retreats & Team Meetups — Although we work remotely, building strong relationships as a team is important to us. TVG sets aside an annual budget for in-person team experiences, including company retreats, team bonding activities, and meetups.
• 📚 Learning & Development Allowance — TVG provides learning opportunities, courses, and resources to help you improve your skills, develop professionally, and grow your career.
• 🚀 Growth Opportunities — TVG is a fast-growing company, and we believe in creating opportunities for our team members to grow with us. We prioritize promoting from within and rewarding team members who consistently demonstrate strong performance, ownership, and initiative.