COPYWRITER

Overview Perspective Consultancy Limited (PCL) is seeking a talented, strategic, and detail-oriented Copywriter to join our growing team. This role is suited for a creative professional who can craft compelling, high-impact content across digital, print, and institutional platforms while aligning messaging with organisational goals. The ideal candidate understands how strategic storytelling supports reputation management, influences stakeholders, and supports executive-level communications, public relations, and brand positioning. Reports to: the Creative Director The role requires close collaboration with the Director of Strategy, the PR Lead, and external consultants, as needed. Key Responsibilities Develop persuasive and engaging copy/content for websites, articles, thought leadership pieces, case studies, proposals, social media, and marketing campaigns. Draft press releases, executive messaging, opinion articles, speeches, and strategic communication materials. Translate complex policy, governance, technical, or institutional concepts into clear and accessible narratives. Support public relations, stakeholder engagement, and reputation-management initiatives through strategic messaging. Ensure all content aligns with PCL’s brand voice, editorial standards, and communication objectives. Collaborate with strategy, marketing, and design teams to produce integrated communication outputs. Optimise content for digital performance, including SEO, readability, and engagement metrics. Maintain accuracy, consistency, confidentiality, and sensitivity when handling high-stakes or time-sensitive communications. Qualifications & Experience Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, English, or a related field. Minimum of 3 years’ professional copywriting or content development experience. Strong portfolio demonstrating versatility across formats, audiences, and industries. Proven research, editing, and storytelling ability. Understanding of strategic communications, public relations, branding, and reputation management. Ability to manage multiple projects and deadlines in a fast-paced environment. Experience within corporate, consultancy, government, or institutional environments is an added advantage. Core Competencies Exceptional written and verbal communication skills Strategic thinking and message discipline Strong attention to detail and editorial accuracy Tone adaptability across audiences and platforms Sound editorial judgment Time management and deadline discipline Professional discretion and confidentiality Interpersonal and collaborative skills Proactive problem solving Digital Content fluency/SEO orientation Why Join PCL? At PCL, we operate at the intersection of strategy, reputation, and institutional communication. You will work on high-impact projects, contribute to meaningful narratives, and collaborate with professionals who value clarity, discipline, innovation, and strategic insight.