Creative Strategist
Company Overview
The company operates within the health and wellness space, focusing on a leading shower filter brand alongside a companion men's health supplement brand. Working at the company means being part of a fast-paced, growth-oriented environment that values high-impact creative execution, rapid testing, and data-driven iteration. The team focuses on scaling direct-to-consumer ecommerce brands with aggressive ad spend and innovative marketing funnels.
Mission
We are looking for a driven and experienced Creative Strategist to lead our existing team of designers and video editors. In this role, you will take total ownership of the entire creative funnel—from scripting VSLs and building out high-converting landing pages to directing creative talent, writing exceptional copy, and collaborating closely with our media buyer to scale our channels. If you enjoy having full creative freedom, working with dedicated support teams, and leading an established creative production team to execute aggressive growth goals, you'll feel right at home. Please note that this is a strictly internal-facing role with zero client communication, allowing you to focus entirely on creative output and team leadership.
Key Responsibilities
Your daily tasks will vary, giving you room to lead, innovate, and optimize the entire marketing funnel while supporting the brand's rapid growth.
Own the creative strategy across the entire marketing funnel, developing fresh creative concepts and new marketing angles.
Write high-converting, direct-response copy for VSLs (Video Sales Letters), landing pages, and email marketing campaigns.
Script and brief Video Sales Letters (VSLs) and oversee full-scale video production by coordinating closely with editors and designers (you will provide strategic direction and will not be responsible for designing or editing assets yourself).
Build out and optimize high-converting landing pages, listicles, advertorials, and sales pages.
Direct video editors and graphic designers to ensure creative assets align with performance goals, brand identity, and current social media content formats.
Drive conversion rate optimization (CRO) across the entire funnel using data, user behavior insights, and a deep understanding of customer demographics and buyer psychology.
Collaborate closely with the media buyer to align creative strategies with campaign insights (you will not be responsible for running ads).
Stay up to date with fast-moving creative trends across TikTok, Instagram, and Meta to constantly iterate on winning concepts.
Participate in team meetings, brainstorming sessions, and performance reviews to share insights and scale winning angles.
Qualifications
Years of Experience:
Several years of proven experience as a Creative Strategist specifically managing performance marketing and full-funnel strategies for e-commerce brands.
Core Expertise:
Strong landing page experience (non-negotiable), VSL scripting, long-form and short-form direct-response copywriting, and a proven track record of leadership managing creative production teams.
Softwares:
Google Workspace, Slack, Notion, design and landing page builders, common analytics tools, and familiarity with video editing software functions (required for asset review and oversight purposes only).
Industry Knowledge Required:
Deep familiarity with direct-to-consumer (DTC) health, wellness, and e-commerce marketing landscapes, as well as an open-minded, deep understanding of American culture and consumer habits.
Specific Gender:
No preference.
Skills & Competencies
Exceptional copywriting and storytelling skills with the ability to produce original, high-quality copy without relying heavily on AI tools.
Excellent English command with flawless grammar and direct-response writing capability.
Deep understanding of Meta, TikTok, and Instagram policies, creative best practices, and performance metrics.
Strong aesthetic eye and proven leadership experience managing, reviewing, and directing video editors and graphic designers effectively.
Data-driven mindset with a relentless focus on CRO, buyer psychology, and continuous funnel improvement.
Ability to prioritize tasks, manage multiple projects, and work effectively in a high-growth environment.
Proactive, autonomous problem solver who thrives with full creative freedom and ownership.
Technical Requirements
Own PC or laptop: Required.
Reliable internet connection: Required (wired connection recommended).
Noise-cancelling headset: Required along with a quiet, professional workspace.
Webcam and microphone: Required for video calls.
Up-to-date web browser: Required, along with the ability to install standard collaboration apps.
Position Description
Working Hours:
Full-Time, 9:00 AM – 5:00 PM Beirut Time (Aligning with 10:00 AM – 6:00 PM Dubai Time, with some flexibility around working hours for team alignment).
Working Days:
5 days a week.
Days Off:
Saturday and Sunday.
Work Location:
Fully-remote, you can work from anywhere.
PTO (Paid Time Off):
Highly flexible paid time off policy with no rigid/formal restrictions. We prioritize mental clarity and avoid burnout, meaning employees are fully encouraged to take paid time off when needed if feeling burnt out. Lebanese national holidays are observed.
Salary Range:
$2,500 – $3,000