Creative Strategist

Hi there! 👋

🐼 About us

WeWard is the app that rewards you for walking and turns everyday steps into real-life rewards, connections, & positive impact!

Our mission is to help people move more, feel better, and make movement meaningful.

Today, we are trusted by 25M+ users worldwide, with a fast-growing, international team and offices in Paris and New York.

Our ambition is to build the world’s leading movement-and-rewards platform, scaling globally while using technology, data, and smart incentives to drive lasting behavior change and wellbeing at scale.

🎯 About the role

WeWard is a mobile app that rewards people for walking. Millions of people in 29 countries use the app every day for motivation to walk more. We are growing fast and looking to accelerate by investing millions to supercharge our user acquisition across the mobile advertising ecosystem.

We’re looking for a hands-on Creative Strategist to multiply the impact of our ad spend. You’ll own the creative behind our paid acquisition: what we test, the briefs and scripts behind it, the production timeline, performance measurement, and how each week’s results shape the next round of ads.

This is a hands-on seat with high autonomy. You will set the high-level strategy for our paid creative and make sure we produce and test at high volume. This is a role for someone who is excited about what AI brings to creative production but leads with human insight. You’ll report to Tyler, our Head of Growth, and work closely with our User Acquisition Manager, our Creator Manager and outside agencies to maximize performance.

👉 Your impact

Own the creative strategy

• Own creative strategy for paid acquisition across Meta, TikTok, YouTube, AppLovin and more, from the first hypothesis to the read on results

• Turn performance data, audience insight and competitor research into concepts, hooks and angles worth testing

• Keep a weekly read on what’s winning in rewards, fitness and casual game ads, and what’s starting to fatigue

Run a weekly creative engine

• Deliver a weekly sprint of scripts and briefs across video, UGC, static and playable formats

• Write briefs that carry the concept, rationale, visual direction, copy, specs and references

• Write a script, direct a shoot or cut a rough edit yourself when that’s faster

Direct production

• Brief and direct UGC creators, editors, agencies, AI studios and playable partners, picking the right one for each idea

• Run partners to tight timelines with specific feedback grounded in results

• Keep working with the partners whose ads perform and who deliver on time

Test, learn and scale

• Design creative tests with our User Acquisition Manager and tie every creative decision to ROAS

• Review performance every week and turn it into next week’s briefs

• When a concept wins, map out the next five ideas it suggests across new audiences, hooks and formats, and retire what’s played out

Use AI intelligently

• Try new AI image, video and voice tools as they launch, and use them to get from idea to rough ad in hours

• Build AI workflows that turn winners into variations, such as localizing an English creative for other markets or turning a 10-second winner on Meta into a 30-second winner on AppLovin

• Decide ad by ad whether it should be made with AI, by people or with both

• Look for ad formats that AI makes possible for the first time, beyond making existing ones cheaper

Preferred experience

Must-haves

• 3 to 5 years in performance creative or creative strategy, with Meta as a core channel

• A portfolio of paid social ads you scripted or briefed that scaled, with results you can speak to

• You know what stops the scroll on each platform and can explain why a winning ad works

• You are fluent in growth analytics and comfortable analyzing creative performance through to post-install

• You’ve briefed and managed UGC creators, editors or agencies, with feedback specific enough to act on

• You use AI tools every day, know where they fall short and build your own workflows with Claude Code, Cursor or similar

• You bring ideas to the table every week without waiting for a request, and push back with evidence when you see a better direction

• Fluent in English

• Based in New York, hybrid from our Midtown office

Nice-to-haves

• Consumer app experience, ideally in rewards, gaming, or health and fitness

• Experience with AppLovin, Unity or other programmatic networks

• You’ve developed playable ads that scaled

• You know how to use public ad libraries to pull competitive insights at scale

What success looks like

• We’re testing hundreds of ads a month, with a process that can scale to a thousand, and finding winners faster

• We no longer lean on the same few concepts

• CAC improvements from your work have helped us double our monthly ad spend

Please include a portfolio or links to ads you’ve worked on.

Our commitments

• 🏆 SUCCEED — You’ll join a team of passionate people who share values of ambition and determination

• 🤝 TRUST — We give you real autonomy, trusting you to reach your goals in your own way

• ⛏️ EXPLORE — You’ll grow in a culture that’s constantly evolving and curious about what’s next

• 📈 PROGRESS — We’ll support you through challenges, learn from mistakes, and move forward together

• 😁 SMILE — And every day, you’ll be part of a fun and positive environment where humor is always welcome

If this sounds like you, apply — we’d love to meet you. 🎉

🎁 What we offer

• 💰 Top tier earnings : dive into a role offering a competitive salary range, with bonuses and stock options

• 🩺 Health insurance fully covered with Aetna (including Dental and Vision)

• 💪 Global work culture : at least one visit per year to get chances to work from our stylish Paris office

• 🧑‍💻 Work-Life balance : work remotely up to 2 days per week

• 🏝️ 25 days of PTO + federal holidays

• 🚌 Commuter benefits : we utilize pre tax dollars that are deducted directly from your paycheck, allowing you to get to work with a little less effort

• 👉 401k Plan : with a 2% employer match, 2 years graded vesting