Creative Strategist (Ads)

🎥 About TrueShort TrueShort is one of the fastest-growing streaming apps in the world — Top 10 in the App Store for News — and we're just getting started. Powered by our AI Studio we create and release original movies and series at the speed of imagination. Built for mobile-first viewing, the TrueShort app delivers premium, bingeable storytelling across true crime, romance, thriller, drama, fantasy, and more. Backed by $12M from Keith Rabois at Khosla Ventures, Jeffrey Katzenberg (Founder of DreamWorks), Scott Belsky (Founder of Behance), Brian Halligan (Founder of HubSpot), and General Catalyst. We're reimagining how modern audiences discover and experience great stories. 🎯 The Role We're hiring a Creative Strategist to own performance creative across our paid channels. This is a high-impact, high-ownership role on a small team moving fast — you'll work directly with the CEO and shape the creative engine that drives our growth. You'll own creative strategy and testing across Meta, TikTok, and YouTube — driving concept development, structured experimentation, and performance analysis. You know what converts. You can build a killer hook from a blank page. And you use data to get sharper, not just to report back. You'll work closely with creators, performance marketers, and editors to build a repeatable, high-velocity creative engine. The work you lead will have a direct impact on customer acquisition and CAC efficiency. 🚀 What You'll Do Own creative strategy and testing across Meta, TikTok, YouTube, and emerging channels — full funnel, all formats, 250+ ads per week Write high-converting scripts, hooks, and copy at volume — for paid ads, organic content, and everything in between Analyze performance, identify winners fast, and iterate — turning data into better concepts, angles, and creative bets Build and run structured testing frameworks: hooks, formats, audiences, offers Source, brief, and manage UGC creators, video editors, and agency partners Work directly with editors to produce ad creative 💪 What You Bring 3–6+ years in performance marketing, paid social, or growth creative You're a strong writer — hooks, scripts, ad copy — and you can do it at volume without losing quality Sharp creative instincts backed by data fluency: you know your CAC, CVR, CPA, hook rate, and hold rate — and you know why a winning ad wins Experience building and running structured creative testing strategies across channels Proven ability to generate high-volume, scalable creative concepts that actually perform Experience sourcing and managing UGC creators and creative partners Bonus: experience in streaming, entertainment, or consumer subscription 🤝 Details Full-time New York (in-office) Work directly with the founder on a small, hungry team Real revenue & real traction 🍒 Perks Office space in NYC Health, dental, vision & life insurance