Creative Strategist for Physical Products / Apparel

Creative Strategist for Physical Products / Apparel
Remote - Schedule: 4PM- Midnight - Salary: $2500 + Commissions

Company Overview

It is a creative agency focused on high-performing direct-response ad creative for DTC ecommerce brands, with a strong emphasis on Meta advertising. The team delivers end-to-end creative strategy, static ads, UGC, creator coordination, and ongoing testing and iteration—all designed to turn customer insights and performance data into ads that scale. Work happens in collaborative delivery pods that keep communication tight and output fast. The company values ownership, clarity, and measurable results. It's a remote-first environment where you'll partner closely with strategists, account leads, designers, editors, and creators. If you enjoy creative problem-solving, rapid testing, and turning data into winning concepts, you'll find an ambitious, supportive place to grow.

Mission

We're hiring a Creative Strategist for Physical Products / Apparel to lead research, creative testing plans, and both static and UGC briefs for a portfolio of DTC brands. You'll turn customer insight and account performance into clear, testable concepts that hit client targets and earn real spend. Your work will span benefit-led messaging, use cases, product differentiation, and iterative testing across multiple SKUs and offers. Day to day, you'll craft briefs that creators and editors can run with, review results with the team, and translate learnings into the next round of tests. As you deliver winners reliably, you'll have opportunities to advise founders and join designated strategy conversations. If you love direct-response storytelling, tight feedback loops, and collaborating with a high-ownership team—you'll feel right at home.

Key Responsibilities

Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence.

• Research products, customers, reviews, competitors, offers, objections, and existing creative to ground every concept in real insight.
• Build structured testing plans that cover messaging, formats, offers, and awareness levels—balancing iterations of winners with new-concept tests.
• Write actionable static briefs with concept, copy, offer, CTA, visual direction, references, and required variations for weekly batches.
• Write UGC briefs with the concept, hooks, script or talking points, product demonstration, shot list, visual references, and CTA.
• Review account performance regularly; translate results into next creative decisions and maintain a clear learning record.
• Give clear, actionable feedback to designers, editors, and creators to ensure final output aligns with the strategy and brief.
• Coordinate delivery with your pod; flag blockers early and keep tasks organized and on schedule.
• Manage a roster of ~10–15 clients; deliver at least one static brief per week for clients receiving static, and at least one UGC brief per week for clients receiving UGC.
• Develop and refine direct-response angles, including benefit-led messaging, use cases, styling guidance, and product differentiation across multiple SKUs.
• Partner with the team to ensure winning creatives meet or exceed client performance targets and attract meaningful spend.

Qualifications

• Years of Experience: 3+ years in creative strategy for DTC brands within physical products or apparel (agency or in-house)
• CRM Tool: Not required
• Softwares: Meta Ads Manager, Google Sheets/Docs, Slack, and a project management tool (e.g., Asana/ClickUp/Notion); familiarity with Figma or Adobe Creative Suite is a plus
• Industry Knowledge Required: DTC ecommerce, paid social (Meta), direct-response creative, and category expertise in physical products or apparel
• Specific Gender: No preference

Skills & Competencies

• Exceptional direct-response copywriting and concept development
• Strong research skills and customer/competitor analysis
• Data-driven decision-making and clear learning documentation
• Precise, constructive feedback for designers, editors, and creators
• Excellent communication, organization, and follow-through
• Ability to manage multiple clients and deadlines in a fast-paced environment
• Comfort working remotely and collaborating across delivery pods

Technical Requirements

• Own PC or laptop
• Reliable internet connection (wired connection recommended)
• Noise-cancelling headset and a quiet, professional workspace
• Ability to review ad performance dashboards and share learning records
• Access to standard collaboration tools (Google Workspace, Slack, project management platform)

Position Description

• Working Hours: 8 hours, from 4 PM till 12 AM Beirut Time
• Working Days: 5 days a week
• Days Off: Saturday and Sunday
• Work Location: Fully-remote, you can work from anywhere
• PTO (Paid Time Off): You may request time off anytime with advanced notice
• Salary Range: 2,500$ + Commissions