Marketing Executive

Working Hours: 8 hours shift scheduled between 02:00 PM and 12:00 AM Lebanon Time

Working Days: Monday - Friday

Work Location: Fully-remote, you can work from anywhere

Salary Range: $1500 USD/ month

Company Overview

It helps clients turn their crypto knowledge into real cash flow through coaching, education, and community-driven learning. The company focuses on helping members navigate the crypto and DeFi space through expert guidance, actionable insights, and a strong online community.

Our marketing efforts focus on growing our digital products, subscription-based services, coaching programs, and online community within the crypto and DeFi space.

Mission

We are seeking a highly proactive Marketing Executive who takes ownership of marketing outcomes and enjoys testing, analyzing, and optimizing campaigns. This role is ideal for someone who thrives on growth metrics, enjoys experimenting with new marketing strategies, and can independently execute initiatives that contribute directly to business growth. The successful candidate will work closely with leadership and be accountable for key performance indicators tied to community growth, qualified leads, and revenue generation.

This is an execution-focused role. Marketing strategy and direction will be provided in collaboration with leadership and an external strategy partner. The Marketing Executive is expected to translate that direction into effective campaigns and initiatives, execute independently, and take full ownership of delivery and performance.

We are looking for someone hungry, assertive, and proactive, who brings their own ideas, challenges decisions constructively when they believe something won't work, and identifies opportunities without waiting for instructions.

Key Responsibilities

Drive growth across email marketing, social media, and community channels
Build and execute campaigns focused on lead generation, member growth, and email list growth
Maintain and update content across websites, social channels, and digital assets
Convert marketing strategies into actionable content and campaigns
Monitor and analyze campaign performance across all marketing channels
Conduct market research, competitor analysis, trend analysis, SWOT analysis, and conversion analysis
Design, execute, and optimize A/B tests to improve engagement and conversions
Leverage AI tools and workflows to improve efficiency and marketing performance
Own and manage content calendars, deadlines, assets, and marketing trackers
Collaborate directly with leadership to execute growth initiatives
Manage and optimize paid advertising campaigns across Google Ads and Meta Ads, including campaign setup, audience targeting, budget management, and performance optimization.
Repurpose long-form videos, webinars, and podcast interviews into short-form video clips, social media posts, X threads, and email content.
Monitor relevant crypto, DeFi, finance, and market developments and quickly turn breaking news and emerging trends into timely content, ideally publishing on the same day.
Execute and optimize inbound and outbound lead-generation initiatives, using AI tools and automation to identify, research, reach, and qualify potential leads.
Build a strong understanding of the company's products, services, target audience, competitors, and market to identify growth opportunities.
Monitor and improve the full marketing funnel, from lead acquisition and nurturing to conversion and customer retention.
Take ownership of content distribution across all relevant channels to maximize reach, engagement, and lead generation.
Work closely with leadership and the external marketing strategy partner to turn strategic direction into actionable campaigns and measurable results.
Identify underperforming campaigns, investigate the reasons behind their performance, and proactively recommend and implement improvements.
Develop and extend existing AI-driven marketing workflows and automations, while identifying opportunities to build new ones

Qualifications

Fluent English communication skills (written and verbal).
Minimum 2+ years of experience in Digital Marketing, Growth Marketing, Email Marketing, or a related field.
Proven experience marketing online subscriptions, memberships, coaching programs, SaaS, or other digital products. Candidates whose experience is primarily in physical products, retail, or traditional e-commerce are not a fit.
Hands-on experience running email marketing campaigns and funnels end to end, including list building, segmentation, campaign execution, A/B testing, and performance analysis.
Proven experience growing social media accounts or online communities, supported by actual growth numbers, results, and timeframes.
Hands-on experience setting up, managing, and optimizing Google Ads campaigns, with demonstrable results.
Experience with Meta Ads and paid social campaign optimization.
Strong analytical and reporting skills, with working knowledge of GA4, UTM tracking, native platform analytics, and conversion tracking.
Ability to interpret marketing data, explain what is working and why, identify weaknesses, and recommend improvements.
Excellent conversion-focused copywriting skills, including emails, subject lines, hooks, captions, promotional content, and landing pages.
Experience repurposing long-form videos, webinars, and podcast interviews into short-form clips, social media posts, threads, and other content formats.
Practical experience using AI tools in real marketing workflows, with examples of how they improve content creation, research, lead generation, and automation.
Ability to work independently with a high level of ownership, initiative, and accountability.
Proactive and assertive attitude, with the confidence to challenge ideas constructively, ask questions, identify problems, and suggest better approaches without waiting for instructions.
Strong organizational skills and the ability to manage multiple campaigns, deadlines, and priorities simultaneously.

CRM & Marketing Platforms:

HubSpot
ConvertKit
Buffer
Google Analytics 4 (GA4)
Google Ads
Meta Ads Manager
WordPress (preferred)
Social media management and analytics tools
AI tools and workflow automation platforms (ChatGPT, Claude, Make, Zapier, or similar)
Video editing and content repurposing tools (CapCut, Descript, or similar)

Industry Knowledge & Experience:

Strongly Preferred:

Cryptocurrency and Blockchain
Decentralized Finance (DeFi)
Fintech
Finance and Investing
Financial Education and Subscription-Based Investment Communities

Core Knowledge Required:

Digital Marketing and Growth Marketing
Email Marketing and Marketing Funnels
Paid Advertising
Social Media Marketing and Community Building
Lead Generation and Conversion Optimization
Marketing Analytics and Performance Tracking
Digital Products, Memberships, and Subscription-Based Businesses

Specific Gender: No preference.

Position Description

Working Hours: 8 hours shift scheduled between 02:00 PM and 12:00 AM Lebanon Time
Working Days: Monday - Friday
Work Location: Fully-remote, you can work from anywhere
Salary Range: $1500 USD/ month

Marketing Executive