Creative Strategist (Mid / Senior)

ABOUT COHYPES

At Cohypes, we build, launch, and aggressively scale DTC brands in the health, beauty, and wellness spaces. We operate with high speed, deep analytical rigor, and a relentless focus on performance. We don't just run ads — we build high-converting funnel ecosystems, launch hundreds of creative iterations weekly, and aggressively capture market share across global markets.

We cut out bureaucracy and empower our leaders with massive media budgets, rapid feedback loops, and the autonomy required to hit exponential scale.

ABOUT THE POSITION

We’re looking for a Creative Strategist to set the creative direction for our paid channels. You’ll decide what we test, why we test it, and how we scale the winners, turning market insights and ad data into concepts that drive revenue and profit. You’ll work daily with our Performance team, Product Owners, designers, and editors, and your ideas will go live and be measured within days, not months. If you love sharp creative that sells and want to see the real impact of your work, you’ll feel at home here.

Responsibilities:

• Set the creative strategy and priorities for our paid channels (Meta, Google, and others) across our brands
• Develop ad concepts, angles, and hooks that win across placements and platforms
• Plan and run creative testing frameworks, then analyze results and decide what to scale, iterate, or kill
• Keep a close eye on creative performance, spot drops early, and act fast to recover
• Research competitors, market trends, and target audiences, and turn gaps into new creative opportunities
• Write clear briefs for designers, video editors, UGC creators, and actors
• Write ad copy, including headlines, hooks, scripts, and calls to action
• Work daily with the Performance team to plan, test, and scale campaigns
• Guide and give feedback to performance creatives, editors, and designers
• Bring in new formats, AI tools, and workflows that help the team move faster

Requirements:

• At least 1 year of experience as a Creative Strategist, Performance Creative, or in a similar role in e-commerce or DTC
• A portfolio of paid social campaigns with results you can talk about
• Strong understanding of direct response advertising, conversion psychology, and funnel mechanics
• Comfortable working with ad data and making decisions based on test results
• Ability to build clear storylines and present ideas in a compelling, visual way
• Strong copywriting skills
• Experience using AI tools in creative work is a big plus
• A performance-first mindset: you care about results, not just good-looking ads
• Curious, creative, and not afraid to fail fast and try again
• Fluent English and comfortable in a collaborative, feedback-driven environment

SALARY & SWEETENERS

Salary: 2,500 – 5,000 EUR/Month gross (Open to discussion based on your skills and competencies).

• Private health insurance for your well-being.
• Creative freedom and fast feedback loops—your ideas truly matter here.
• Hybrid work model.
• Beautiful office in Senatorių Pasažas, Vilnius Old Town—an inspiring place to work.
• Always-stocked fruits, healthy snacks, and the best coffee in the office.
• Annual training & development budget to support your growth and education.
• Periodic teambuildings with a dedicated team budget.
• A friendly, supportive team that genuinely wants you to succeed and thrive!