Creative Strategist, Performance Marketing

Brand Knew is looking for a Creative Strategist to lead performance-driven creative thinking across a diverse roster of clients.

This role is focused on developing a high volume of original paid social concepts, translating performance insights into new creative opportunities, and partnering with our paid media, design, video production, and creator teams to bring those ideas to life.

You should understand what makes someone stop scrolling, continue watching, and ultimately take action. You will use that understanding to develop hooks, scripts, formats, messaging angles, and testing strategies tailored to platforms including Meta, TikTok, and YouTube.

Responsibilities:

Develop a high volume of original static and video concepts for paid social campaigns across our client roster

Translate client goals, audience insights, brand positioning, cultural trends, and performance data into actionable creative ideas

Write clear concepts, hooks, scripts, storylines, messaging angles, and briefs for designers, editors, creators, and production teams

Build creative testing roadmaps that explore different messages, formats, audiences, offers, and stages of the customer journey

Review paid social performance in partnership with the media team and identify opportunities for new concepts, iterations, and creative directions

Use metrics such as hook rate, hold rate, click-through rate, conversion rate, CPA, and ROAS to evaluate creative performance and inform future testing

Lead brainstorms and contribute strategic thinking across multiple performance marketing clients

Build creative strategy decks and confidently present recommendations internally and to clients

Create and maintain campaign launch documents, creative trackers, timelines, and other materials that keep client initiatives organized and moving forward

Support the day-to-day execution of client work by documenting decisions, coordinating next steps, tracking deliverables, and following up with internal teams ahead of key deadlines

Provide clear, actionable feedback throughout the production process to ensure the final work reflects the original strategy

Stay current on paid social formats, platform behavior, creator trends, consumer behavior, and emerging creative opportunities

Manage multiple client priorities while maintaining a consistent pipeline of strategically distinct concepts, briefs, and launch-ready deliverables

Requirements:

3+ years of experience in creative strategy, performance creative, paid social, or a related agency or brand-side role

A strong understanding of paid social creative and how creative decisions influence campaign performance

Experience developing concepts for short-form video across platforms such as Meta, TikTok, Reels, and YouTube Shorts

Demonstrated ability to turn insights into compelling hooks, scripts, briefs, and creative testing ideas

Working knowledge of paid social metrics and the ability to interpret performance data in partnership with a media team

Experience generating creative ideas at volume across multiple clients, campaigns, or audiences

Strong presentation, writing, communication, and collaboration skills

The ability to balance performance goals with each client’s brand voice and creative standards

Strong organizational skills and comfort working across several fast-moving client accounts

Nice to Have

Perks:

Significant opportunity for growth within the company

The opportunity to work with a diverse roster of clients and talented team members

A collaborative and creative company culture

Health care coverage, including dental and vision

Long-term disability insurance

401(k) eligibility after one year

Unlimited cold brew

Compensation:

Commensurate with experience, salary range ($72k-$80k)

Longterm disability insurance

Health care offering, including dental and vision

At the 1 year mark: 401k