CRM Lead

Position: CRM Lead
Employment Type: Part Time, 20 hours/week (with potential to grow to full time)
Location: Remote
Working Hours: US Eastern

The Company
We're partnering with an early-stage nail care brand that treats nails like skincare. Their products focus on healthy, hydrated nails, made with intentional, high-quality formulas and designed to fit easily into an everyday routine. They're now building their first in-house growth team.

Scope of the Role
We're looking for a CRM Lead to own the email and SMS program end to end in Klaviyo. The goal is to move as much as possible to SMS and automate as much as possible in email and SMS based on customer behavior. This is a senior thinker who's happy to be hands-on: you'll set the plan and also ship it.

Responsibilities
• Own the full CRM program end to end, from lifecycle strategy and segmentation to building, sending and testing email and SMS
• Shift as much as possible to SMS, and automate email and SMS based on customer behavior
• Turn data into action: track retention, LTV and repeat purchase, and use what you learn to keep improving
• Use AI and execution tools to move faster

Requirements
• Has owned a CRM program end to end: lifecycle strategy, segmentation, building, sending and testing email and SMS
• Hands-on Klaviyo experience
• Has built behavior-based automations across email and SMS
• Tracks retention, LTV and repeat purchase and acts on the data
• Senior thinker who is happy to be hands-on
• Startup experience
• Available to work US Eastern hours

Nice to Have
• Light Shopify / UX development skills
• Spanish speaker
• Passion for beauty

US Eastern hours, part time 20 hours/week to start, with potential to ramp up to full time as the business scales