CRM & Lifecycle Marketing Manager

PlusMinusOne is a mobile startup studio that focuses on developing and marketing its own apps that are used and loved by millions of people around the world. Our products collectively reach more than a half-million new users every month in the US market alone. Our team works in hybrid model with offices in San Francisco and Istanbul.

We have been building mobile products focused on Business, Photo & Video, and Education categories in the App Store mainly for the US market since 2016. And in each of these categories, our goal is the same: provide actual value to people with the best mobile user experience.

We’re in an exciting period of growth and are looking for a Lifecycle Marketing Manager to drive customer engagement, retention, and revenue growth across our e-commerce websites and subscription-based mobile apps.
We’re looking for a hands-on, analytical, and creative marketer who can identify growth opportunities, turn user insights into effective campaigns, and take ownership of measurable business results.

What we are looking for:

• 2+ years of hands-on experience in CRM, Lifecycle Marketing, Retention Marketing, or Growth Marketing, preferably in e-commerce, subscription-based businesses, or consumer mobile apps.
• Strong analytical skills to identify growth opportunities through user behavior, funnel analysis, cohort analysis, and customer segmentation.
• Proven experience planning, executing, and optimizing lifecycle campaigns across email, push notifications, and in-app messaging.
• Ability to independently identify, prioritize, and execute lifecycle growth initiatives, taking ownership from strategy to execution and performance analysis.
• Practical experience using AI tools to improve analysis, campaign planning, content creation, and marketing efficiency.
• Hands-on experience with platforms such as Braze, Customer.io, Insider, Klaviyo, or OneSignal, including behavioral triggers and automated journeys.
• Strong experimentation mindset, with experience running A/B tests and improving retention, conversion, repeat purchases, and LTV.
• Strong English copywriting skills, a proactive mindset, and the ability to work independently in a fast-paced startup environment.

Your responsibilities will be:

• Own and optimize lifecycle marketing across our e-commerce websites and subscription-based mobile apps, focusing on engagement, retention, and revenue growth.
• Analyze user behavior, purchase history, and subscription activity to identify opportunities and build actionable customer segments.
• Plan and execute seasonal promotions, special offers, and personalized campaigns across email, push notifications, and in-app messaging.
• Improve lifecycle journeys, including onboarding, abandoned checkout, post-purchase engagement, cross-sell, churn prevention, reactivation, and win-back.
• Leverage AI tools to accelerate campaign development, improve personalization, and identify optimization opportunities.
• Design and run A/B tests across messaging, offers, targeting, and timing, measuring their impact on conversion, retention, and revenue.
• Develop personalized messaging for different user segments and collaborate with Growth and Product teams on activation, trial-to-paid conversion, and subscription retention.
• Monitor campaign performance and incremental impact, translating insights into measurable improvements in repeat purchases, retention, and LTV.

What we offer:

• Opportunity to make an impact on millions of global users' life and the future of mobile
• Chance to be a part of a passionate and driven team where everyone’s ideas are valued
  
• A hybrid work environment with 3 days a week at the Kabataş Istanbul office
• Extra 5 days of PM1 paid vacation from the first year, increasing with seniority
• Performance-based bonus paid twice a year
• Ability to own a stock option after the first year
• Private health insurance package
• Lunch and transportation allowance
• Reimbursement package for any education, course, sports activities, hobbies, etc.
  
• A Macbook, iPhone, magic mouse, magic keyboard, and any other hardware that you need to deliver your best work.

Let's shape the future of mobile together!