CRM Marketing Executive

What we would like you to bring to the role….key experience, knowledge, skills & personal qualities

• Build, test, quality-check and schedule engaging email, push notification and in-app campaigns, ensuring communications reach the right audience at the right time.
• Build and maintain automated and triggered journeys, including complex Braze Canvas flows, with accurate triggers, audience criteria, branching, timings and exit conditions.
• Manage the CRM campaign calendar, coordinating with the CRM Manager and wider marketing teams to deliver activity accurately and on time.
• Brief Creative on campaign assets and support the continued development of CRM templates and creative approaches.
• Coordinate campaigns across email, push notifications, in-app messaging, and future CRM channels to create joined-up audience journeys.
• Deliver A/B tests across messaging, creative, subject lines, send times and audience targeting, using the results to improve engagement, and viewing.
• Produce campaign reports and post-campaign analyses, identifying key learnings, and recommend improvements.
• Support new technical launches, platform enhancements, and the implementation of new CRM capabilities.
• Explore and champion Braze’s AI-powered tools and other relevant features to improve efficiency, personalisation and campaign performance.
• Help refine CRM workflows, processes, and quality-assurance practices to improve the consistency and effectiveness of delivery.
• Collaborate with Marketing, Creative, Data, and Insight teams, ensuring activity supports wider objectives and complies with UKTV’s data protection requirements and audience permissions.

• Experience delivering CRM campaigns across email, push notifications and in-app messaging.
• Experience using a customer engagement platform to build, test and manage campaigns; experience with Braze would be an advantage.
• Experience working with audience segmentation, targeting, and personalisation.
• Experience building or supporting automated and triggered journeys, including flows, branching logic, triggers, and timings.
• Experience monitoring campaign performance and producing clear, actionable reports.
• Experience collaborating with creative, marketing, data and insight teams to deliver campaigns.
• Understanding of CRM lifecycle marketing and how it supports audience acquisition, engagement, and retention.
• Understanding of how CRM channels can work together to create coordinated audience journeys.
• Familiarity with key CRM metrics, including measures of engagement and viewing.
• Understanding of A/B testing and how results can be used to improve campaign performance.
• Awareness of data protection, GDPR, and the responsible use of first-party audience data.

• Highly organised, with excellent attention to detail and the ability to manage multiple campaigns and deadlines.
• Confident working hands-on with a CRM platform to build, test and quality-check campaigns and automated journeys.
• Analytical and curious, with the ability to interpret results, identify trends, and recommend improvements.
• Proactive and solutions-focused, with an appetite for testing new ideas, improving processes, and developing technical skills.
• A clear and collaborative communicator who can brief Creative effectively and build strong relationships across teams.
• Comfortable working in a fast-paced environment and taking ownership of campaign delivery.
• Interested in exploring emerging CRM capabilities, including AI-powered tools.
• A positive and inclusive team player who shares ideas, responds constructively to feedback, and supports colleagues.

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