CRM Specialist

Happy Horizon manages customer data and lifecycle programmes for clients using platforms such as Salesforce Marketing Cloud, HubSpot, and related integrations. As a CRM Specialist, you configure journeys, segments, and automations that support acquisition, retention, and service goals. You work with strategists to translate campaign briefs into technical setups, test flows before launch, and monitor performance after go-live. You collaborate with data analysts on audience definitions and with developers when APIs or custom integrations are required. Documentation and handover are part of your routine so clients and internal teams understand how programmes are built. Based in Gennep with a hybrid working pattern, you will join a growing CRM practice and contribute to standards for naming, governance, and quality assurance across accounts. What you bring Three or more years of hands-on experience with a major CRM or marketing automation platform Practical knowledge of email journeys, segmentation, and deliverability basics Experience working with data fields, imports, and simple SQL or filter logic Ability to troubleshoot campaign issues and communicate findings clearly Familiarity with GDPR and consent management in a marketing context Structured way of working and attention to detail in configuration and testing Relevant platform certification plus vocational or higher education in IT or marketing