CRM Specialist

We are looking for a Customer relationship management (CRM) Specialist to help us ensure Wellis customers receive the right message at the right moment, in the right channel, so they feel supported throughout their treatment journey and take the next best action. In this role, you will be working closely with Marketing, Medical Operations, Customer Care, Product, Data, and Content to make CRM a structural driver of customer experience, retention, reactivation and growth. This is a good fit for a proactive person who is passionate about data and enjoys experimenting and optimising. About Wellis Wellis is a fast-growing healthtech scale-up reinventing healthcare. We are building the first truly integrated health platform in the Netherlands, offering on-demand care for everyday health needs such as weight loss, hair loss, sexual health, and more. Our platform covers the full journey: from diagnosis and medical assessment to prescription and delivery at home. By combining medical expertise, technology, and data, we make healthcare smarter, more accessible, more personal, and easier to use. We are growing quickly, which means we are building the structures, teams, products, and processes that will help us scale responsibly. You will join an ambitious, international team where ownership is encouraged, collaboration is key, and impact is visible from day one. About the role & team As our CRM Specialist, you will join the Retention & Reactivation team and report to the Lead Retention & Reactivation . Because this is a new position to be filled, you will report to Robert (CMO) in the meantime. The team focuses on helping customers start successfully, stay engaged, continue treatment, and return when relevant by sending the right message at the right moment, in the right channel. In the first months, your focus will be on building and improving CRM campaigns and lifecycle flows for onboarding, activation, retention, upsell, winback, and reactivation. You will translate customer behaviour, lifecycle insights, medical guidelines, and commercial priorities into clear journeys, segments, tests, and campaign improvements. Success in this role means customers receive communication that is supportive, timely, medically responsible and feels personal, while CRM delivers measurable impact on engagement, conversion, retention, reactivation, treatment continuity, and revenue contribution. How you make a difference Campaign Strategy: Design and manage multi-channel CRM campaigns (email, SMS, WhatsApp) across onboarding, activation, retention, upsell, and win-back. Purpose & Voice: Ensure every message balances customer value, business goals, and Wellis’s brand tone and medical guidelines. Frictionless Support: Proactively address key drop-off points in the treatment journey to keep customers supported and engaged. Cross-Functional Insight: Partner with Medical, Care, Product, and Data teams to convert churn signals and customer feedback into smart CRM flows. Targeted Messaging: Build precise audience segments based on lifecycle stage, behavior, engagement, and customer value. Automated Triggers: Collaborate with Data teams to set up automated journeys for disengaged, high-potential, or at-risk customers. A/B Testing: Continuously test subject lines, copy, send times, and channels to drive continuous performance gains. Data-Driven Growth: Track and report on key metrics (open/click rates, retention impact, reactivation, revenue) to show clear business impact. Build & QA: Build, test, schedule, and launch manual and automated CRM workflows with high precision. Deliverability & Standards: Maintain audience health, tracking accuracy, campaign calendars, and deliverability best practices. What we offer Salary range of € 3800 – € 5200 gross per month, depending on experience + 8% holiday allowance. Pension plan. Learning budget. Monthly personal budget via Alleo. Hybrid working: partly from our Rotterdam office, around 2 days per week. 20 remote-working days per year. Working from home allowance. 25 holidays. A culture of short lines, speed, ownership, and continuous improvement, where pragmatism and impact matter. The opportunity to help build a fast-growing healthtech scale-up from the inside. Who you are Core Marketing Skills: Proven background in CRM, email, retention, and lifecycle marketing, including segmentation and marketing automation. Customer Empathy: Ability to map communications to customer journey moments to deliver clear, relevant messaging. Analytical Approach: Skilled at leveraging data, user behavior, and test metrics to optimize campaign performance. Meticulous Execution: Uncompromising QA standards across targeting, tracking, personalization, templates, and compliance. Business & Growth Focus: Solid understanding of CRM’s role in driving activation, retention, LTV, and revenue growth. Continuous Testing: Track record of designing structured experiments and quickly acting on learnings. Cross-Team Collaboration: Ability to partner effectively with Product, Data, Content, Medical, and Customer Support teams. Full Ownership: Autonomous execution from strategy and setup to risk management, tracking, and iterative optimization. Please be advised that you have to be eligible to work in the Netherlands and live within commuting distance of Rotterdam (hybrid role) Hiring process We want the application process at Wellis to be fast, transparent, and personal. Introductory chat with Amir (Senior Recruiter) — short conversation about your background, motivation, and practical questions. Interview with Leonie (CRM Specialist) — deeper discussion about the role, team, and relevant experience. Case & Final conversation with Robert (CMO) — focused on how you approach real work related to the role.