CRO & Funnel Optimization Specialist

A fast-scaling DTC supplement brand, driven by heavy paid social traffic, is hiring a full-time CRO & Funnel Optimization Specialist on an ongoing basis. This person owns the CRO process end to end, from spotting opportunities and writing hypotheses to running split tests, reading the results and rolling out the winners. The focus is advertorials, listicles and PDPs.

Responsibilities
- Own the CRO strategy and testing roadmap across the customer journey
- Plan, run and analyse A/B and split tests across advertorials, listicles, PDPs, landing pages and other funnel stages
- Find conversion bottlenecks and build data-backed hypotheses to fix them
- Analyse user behaviour, funnel metrics and test results to find the next wins
- Test and refine page layouts, messaging, offers and customer journeys
- Run the full test cycle: hypothesis, prioritisation, build, QA, analysis and iteration
- Track key metrics and share findings and recommendations with the team
- Keep improving conversion rate, acquisition efficiency and revenue

Must-haves
- Proven CRO and e-commerce funnel optimisation experience
- Has worked with established, large supplement brands
- Hands-on with advertorials, listicles and PDPs
- Has owned A/B and split-testing programs from start to finish
- Strong analytical skills, turns data into clear actions
- Works as an independent freelancer or individual specialist, not through an agency
- Track record of measurable conversion rate gains

Nice-to-haves
- DTC and direct-response marketing background
- Optimising funnels fed by paid ad traffic at scale
- Shopify and landing page builders
- Heatmaps, session recordings and behaviour analytics

Exclusions
- Agency owners or people who mainly work through an agency
- No supplement brand experience
- Designers or developers who build pages but don't own the testing and analysis
- Can't show before and after conversion results

Tech stack
- A/B testing: VWO, Convert, Optimizely, AB Tasty
- Analytics: GA4, Triple Whale
- Behaviour analytics: Hotjar, Microsoft Clarity
- Pages and funnels: Shopify, Replo, Unbounce
- Reporting: Google Sheets, Looker Studio

What success looks like
- Higher conversion rates across key funnel stages
- A steady pipeline of well-prioritised tests
- Clear, data-backed decisions and measurable results