Customer Data Enrichment Consultant

Job Title: Customer Data Enrichment Consultant

Location: New York

Company: BritBox International

Reporting to: Linda El-Ali, SVP, Research & Insights (London)

Contract Type: Short-term consultancy / approximately 16 weeks

About Us

BBC Studios’ Direct-to-Consumer (DTC) business brings premium content directly to North American audiences through two distinctive streaming brands: BritBox and BBC Select.

BritBox, the ultimate streaming destination for British TV. We offer an unparalleled collection of thoughtfully curated entertainment—cleverly crafted and full of the charm, wit, and heart that define British storytelling.

Born from the BBC, our mission is to bring authentic British stories to our audiences. Launched in 2017, we are a small but mighty streamer that punches above our weight—available on every major platform and even featured among the bright lights of Times Square—and we’re just getting started.

BBC Select is a documentary streaming service that has been successfully operating since February 2021. It has established itself as the third-largest documentary streaming service in the US. With plans to expand through original commissions, territorial premieres, and new distribution platforms, BBC Select continues to serve a highly engaged audience that values educational, high-quality content. The integration of BBC Select into the DTC organization presents a strong opportunity to leverage shared capabilities, insights, and expertise to accelerate growth and enhance overall customer experience.

If you’re passionate about entertainment, thrive in a fast-paced environment, and want to play a meaningful role in our growth journey, this is your opportunity to be part of a dynamic Direct-to-Consumer business within BBC Studios, bringing the very best of British TV to fans everywhere.

Job Purpose:

BritBox is seeking an experienced independent senior consultant for a short-term engagement to assess the opportunity to enrich our first-party customer data.

The consultant will lead the project through data discovery, development and prioritisation of use cases, provider evaluation and testing with at least two providers. They will establish which sources are best suited to BritBox, assess their potential to improve customer insight, segmentation, acquisition and retention, and determine whether the incremental value justifies implementation.

We are looking for someone who has successfully delivered a comparable customer data enrichment project and can bring that experience to this hands-on assignment. They must be confident working independently, engaging suppliers and collaborating with our research, data, marketing and privacy teams, with practical knowledge of common pitfalls and what it takes to move from assessment to implementation.

The project will culminate in a clear recommendation covering preferred providers, priority use cases, costs and benefits, alongside a practical implementation roadmap.

Responsibilities:

• Define priority enrichment use cases, data requirements and success criteria with BritBox stakeholders.

• Assess the availability and suitability of BritBox customer data for enrichment, working with internal data and privacy teams.

• Identify, engage and evaluate relevant consumer data and identity providers using a consistent evaluation framework.

• Review provider attributes, provenance, coverage, privacy considerations and commercial models.

• Design and coordinate controlled enrichment tests with at least two providers, assessing quality, usable attribute coverage and incremental value.

• Evaluate how enrichment could improve customer insight, segmentation, acquisition and retention.

• Recommend preferred provider arrangements and priority use cases, supported by costs, benefits, limitations and a practical implementation roadmap.

• Present clear findings and recommendations to senior stakeholders.

Knowledge and Experience

This role would suit a senior independent consultant or customer data specialist with direct experience of third-party data enrichment. Candidates should have personally designed or managed provider evaluations and enrichment tests.

• Significant experience in customer data strategy, customer analytics, CRM or marketing technology.

• Direct experience evaluating or working with relevant data providers such as Experian, Acxiom, Equifax or TransUnion.

• Practical expertise in first-party data enrichment.

• Ability to interrogate data claims, quality, coverage, provenance and the incremental value of enrichment.

• Good understanding of customer data platforms, cloud data warehouses and modern marketing data architectures.

• Experience translating customer and marketing use cases into actionable data requirements.

• Working understanding of relevant legal sensitivities.

• Strong stakeholder management skills, with experience working across research, analytics, engineering, marketing, privacy, legal and commercial teams.

• Experience assessing supplier proposals, licensing terms and commercial value.

• Ability to work independently and deliver a focused project from discovery through to recommendation.

• Experience in subscription services, streaming, media, entertainment, telecoms or another consumer business with a large customer base would be advantageous.
  
  
  Salary Range for project delivery: $50,000–60,000K

Please note that the salary range is intended to give an indication of the salaries that could be attributed to the breadth or experience for a given role. All candidates will be measured based on their level of experience.

Our Values

Our BritBox Global Values not only represent our culture but also ensure that we have principles that shape everything we do. Defined by our employees, they are not just words on a page, but the foundation of how we work together, every day.

Our values have been cascaded into specific behaviours, which are embedded into all of our people processes, including hiring, onboarding, performance evaluation and feedback.

We are proud of our values and seek to hire people who resonate with them

This job spec is not exhaustive and may change from time to time in line with the evolving nature of a dynamic and growing business.