Customer Growth & Insights Analyst – Retail & E-commerce | $130,000–$140,000 + super | Inner South Sydney | Hybrid

Ever wondered why a customer browses online, buys in-store, comes back three months later, or disappears altogether?

We’re partnering with an established Australian retail group behind a portfolio of recognised consumer brands. They’re looking for a hands-on Customer Growth & Insights Analyst to connect the dots between e-commerce activity, physical-store purchases, CRM engagement and customer behaviour.

This isn’t a role where insights disappear into a dashboard. Your analysis will help shape real decisions across customer targeting, campaigns, retention, loyalty, cross-sell and sales growth.

It’s an ideal next step for an analyst with around three to five years’ experience who wants greater commercial exposure while staying close to the data.

What you’ll be doing

Working closely with the Group Head of CRM and Customer Engagement, you’ll:

• Build a clearer view of how customers shop across e-commerce and physical stores
• Analyse purchasing behaviour, frequency, value and lifecycle stages
• Identify the differences between online-only, store-only and omnichannel customers
• Develop customer segments, cohorts and targeted audiences
• Explore retention, churn, loyalty, reactivation and cross-sell opportunities
• Measure CRM, email, SMS and promotional campaign performance
• Analyse the customer impact of seasonal campaigns, promotions and product launches
• Combine CRM, e-commerce, POS and transactional data
• Build and maintain customer reporting and Power BI dashboards
• Turn complex data into practical recommendations for CRM, digital, marketing and brand teams

What you’ll bring

You’ll ideally have:

• Around three to five years’ experience in customer analytics, CRM insights, retail analytics, commercial analytics or BI
• Strong hands-on SQL skills
• Practical Power BI experience, including data modelling and dashboard development
• Experience analysing customer, transactional and behavioural data
• An understanding of e-commerce funnels and physical retail performance
• Exposure to segmentation, cohorts, campaign measurement, retention, churn or customer value analysis
• The ability to move beyond reporting and explain what the business should do next
• Confidence partnering with non-technical stakeholders
• A curious, commercially minded and collaborative approach

Experience within retail, fashion, e-commerce, loyalty, membership or another consumer-led business would be particularly valuable.

Why this role?

• Work with customer data across multiple established retail brands
• Connect digital behaviour with real-world store activity
• See your recommendations translated into campaigns and commercial decisions
• Gain exposure across CRM, digital, e-commerce, marketing and retail operations
• Join a business investing in how it understands, engages and grows its customers
• Continue developing both your technical capability and commercial influence

Salary: $130,000–$140,000 + superannuation

Location: Inner South Sydney

Working arrangement: Four days in the office and one day from home

If you enjoy getting under the hood of customer data, finding the commercial story and helping a retail business decide what to do next, we’d love to hear from you.