Dealer Growth Marketing Specialist

ABOUT TRIMLIGHT

Founded in 2010, Trimlight is the original inventor of permanent, programmable, color-changing LED lighting. With a patented channel system, the Trimlight Edge app, and a lifetime product warranty, we’ve grown to over 350 authorized dealer locations across the U.S. and Canada. Our mission is simple: light up the world — one home, one business, one dealer at a time.

WHY THIS JOB EXISTS

Trimlight sells through 350+ independent dealers, and we need more of them. The catch: the contractors and entrepreneurs who would make great dealers have mostly never heard of us. They’re busy running lighting crews and electrical shops, not browsing for business opportunities. Your job is to find them and get their attention. You’ll build the machine that does it — LinkedIn outreach, email sequences, landing pages, follow-up — largely from scratch, because there isn’t one yet. That’s the honest state of things. It’s also the appeal. You’ll work directly with the Director of Marketing on a three-person team, get deep in HubSpot, paid social, email, and funnel analytics by doing them, and when a dealer signs in a territory you targeted, there won’t be much doubt about whose work that was. As the machine grows, so does the role — this is the on-ramp to Dealer Growth Marketing Strategist.

WHAT YOU’LL DO

• Run our LinkedIn and email outreach to prospective dealers — write the posts and messages, build the sequences in HubSpot, and keep them running.

• Keep the become-a-dealer page and forms converting: test headlines, update the FAQ, and track where every inquiry comes from.

• Build the prospective-dealer nurture in HubSpot — lists, workflows, follow-up emails, and a clean handoff to the Dealer Success team.

• Create recruitment materials with our designer — one-pagers, dealer success stories, info-session slides — and occasionally help staff a trade show.

• Research who our best dealers are and where our open territories sit, and help turn that into who we target and what we say.

• Keep a simple dashboard — inquiries, qualified leads, signed dealers, by source — and report what’s working each month.

HOW WE’LL KNOW IT’S WORKING

• Qualified dealer inquiries per month — the right people, in the territories we need.

• Inquiry-to-discovery-call rate — are good prospects getting to a conversation quickly.

• Marketing-sourced dealers signed over the year.

Your bonus is tied to these three. We’ll set the targets together in your first 90 days so they’re realistic and yours.

WHAT WE’RE LOOKING FOR

• 1–3 years in marketing — internship, agency, in-house, or a side business you grew. New grads with a portfolio are welcome.

• HubSpot experience is a real plus — from a job, an internship, or a free HubSpot Academy certification. Used Mailchimp or Salesforce instead? Tell us.

• You like small-business owners and the trades — or want to learn how to talk to them.

• A self-starter who would rather build the thing than wait for the playbook.

HOW TO APPLY

Send us your resume and one thing you’ve built that moved a number — a campaign, an email sequence, a landing page, a dashboard. Tell us what it was, what you changed, and what happened. If what happened was nothing, that counts too; we’d rather hear how you figured that out than read a cover letter. That’s the whole application.

Trimlight is an equal opportunity employer.

Location: Trimlight HQ, West Jordan, Utah

Employment Type: Full-Time | Entry Level

Reports To: Director of Marketing

Department: Marketing

Schedule: In-office Monday–Thursday, work from home Friday

Compensation: $60,000–$70,000 base DOE + performance bonus, benefits, 401(k)