Demand Generation Director

About the Role LawLytics, a CMS for small law firms and solo practitioners, is one of the fastest-growing companies in the legal marketing vertical. We have a very solid inbound marketing system and an insane sales conversion rate because when lawyers see LawLytics in action they instantly recognize the value. We are ready to hire a been-there-done-that demand generation professional to bring awareness of LawLytics to small law firm owners everywhere to save them from the alternatives while helping us grow exponentially faster The ideal candidate can step in on day one and start making an impact and is not afraid to roll up their sleeves and get to work. Is that you? Required Skills 5+ years of successful demand generation in B2B SaaS, with a strong preference for creating demand among independent service professionals and owners of small professional services businesses Proven track record of significantly increasing top-of-funnel leads (we’re talking 100%+ growth) A proven playbook for generating qualified leads through A/B testing, email, video, SEO, PPC, and social media Experience identifying new opportunities and channels to further support demand generation efforts Experience successfully building and managing marketing campaigns and marketing automation using HubSpot or a similar CRM system Proficient in website marketing and website management, including HTML, CSS, and basic web design LawLytics embraces a remote-first culture. We’re looking for the best candidate anywhere in the United States. If your work experience and skill set match the description above we want to talk to you! Please submit your resume and cover letter right away. In this role, you will report directly to the Chief Revenue Officer and have significant contact with other top-level company leaders. You will be expected to work independently as well as collaboratively, and you’ll be accountable for results that objectively move the needle now, and for creating scalable systems that maintain feasible CAC going forward. About LawLytics LawLytics is the market-leading website platform built specifically for small law firms. The platform empowers lawyers to take control of their websites and get the best possible ROI while meeting their business and growth goals. We provide turn-key law firm websites designed to convert more clients, intuitive marketing software that requires no coding or design skills, and world-class strategy and support to help law firm owners achieve their marketing goals. We have a great team of growth-minded individuals who love coming to work, rolling up their sleeves, and changing the way lawyers market their practices online. Of course we have benefits – Health, Dental, Vision, Life, 401(k), etc. But first, let’s talk about your demand gen skills.