Demand Generation Lead (Inbound focused)

About us

Brarista is the AI fit and sizing platform built for lingerie and swimwear brands. We help shoppers find their right size first time, so brands see fewer returns and more confident customers. Our chat assistant and sizing quizzes are live on real stores today. We’re a small team spread across London, New York and Vietnam. This is our first marketing hire, based in Vietnam and writing for lingerie and swimwear brands in the UK, US and Europe.

This is an inbound marketing and demand generation role. You’ll make the right brands want to talk to us, and turn that interest into booked demos, through social content people stop scrolling for, the founder’s LinkedIn voice, virtual events our target brands want to attend, and newsletters that tell clients what’s new. Everything you make should lead to a conversation with the right brand.

It’s hands-on and early-stage. There’s no big ad budget or agency. You’ll work with free tools, AI and the founder, and you’ll see the results of your work every week.

→ Contractor, full-time or part-time. 12-month contract with an initial 3-month trial

→ Location: anywhere in Vietnam, fully remote

→ Working hours: a fixed daily overlap with the UK, plus some evening calls with the US

→ Team: our first marketing hire, working directly with the founder

Qualifications (essential)

Please only apply if you meet all three:

• 3+ years in B2B marketing, ideally SaaS, with content, social, events and demand generation at the core of the job
• A track record of creating virtual events, plus written and visual content, with examples you can show us
• You’re a genuinely strong writer in English, without AI. Your first draft is yours, in your own words, and you can write convincingly in someone else’s voice

Applications that don’t show all three won’t be taken forward.

We’re looking for someone to

Content and social

• Come up with social media content that makes lingerie and swimwear brands stop scrolling, and turn the ideas into posts
• Ghost-write the founder’s LinkedIn in her voice, from post ideas to final copy, and keep a steady posting rhythm
• Design social posts, carousels, event assets, one-pagers and sales deck updates in Canva and Claude Design
• Turn what we learn from clients, fit data and the market into stories brands care about

Events

• Plan and run a monthly virtual event series (roundtables, live workshops, client fireside chats), from the idea and speakers to the follow-up
• Get at least 10 of the right people from our target brands to each event, and turn attendees into demo bookings

CRM newsletters

• Write the newsletter that goes to clients and prospects whenever we ship a new feature, working from release notes and the founder’s demo videos. Our team will give you the context and the content direction
• Keep CRM lists and segments tidy, so the right people get the right email

Demand generation

• Co-run ABM with the founder, from account research to booked demo
• Follow up on inbound interest (comments, DMs, event sign-ups, newsletter replies) and log every conversation and next step in our CRM
• Share what you hear from brands (objections, buying triggers, competitor mentions) so our messaging keeps getting sharper

Technical skillsets required

• Excellent copywriting that sounds like a person, not a template. We’re picky about this: writing here starts with you, not AI
• Strong design skills in Canva, AI design tools and Claude Design. You make clean, on-brand visuals quickly, without a designer
• Exceptional at prompting AI tools (Claude, ChatGPT or similar) and getting great results from them for research, design and workflows. You’ll be tested live!
• Technically savvy, with no training needed on the basics: setting up Google Meet conferences, note-taking tools, AI workspaces and agents
• Experience running virtual events or roundtables and getting the right people to turn up
• Comfortable writing and sending email newsletters from a CRM or email tool, including simple segmentation
• Comfortable in any CRM, including lightweight or self-built ones
• Nice to have: fashion, lingerie, retail or ecommerce experience, short-form video, Shopify knowledge, Loops or a similar email tool, and free-tier tools such as Luma

Soft skillsets appreciated at Brarista

• Excellent written English, warm and concise
• You have taste. You can tell when a post, a design or an email isn’t quite right, and you fix it
• You set your own targets and own the results
• Curious about fit and the people who wear our clients’ products
• Comfortable working remotely from Vietnam with a team and clients in the UK and US, including some evening calls
• Open about what isn’t working, and quick to change it
• Responsive, very responsive

How we work

Remote and async. No layers, no middle management, no one to route your idea through.

Goal-first: we care about what goes out and what it does for brands. We don’t do office politics, mandatory socials or ceremony for its own sake. We do care about doing the work well and getting better at it, and you’ll be surrounded by people who want the same.

We move fast. If you want a predictable 9-to-5 with a fully specified to-do list, we’re honestly not the right fit.

What you’ll get

• A core role in a high-potential AI start-up with software already live on real stores
• Direct access to the founder, with real ownership of how brands find us
• Room to shape our go-to-market from the ground up, not just deliver tasks
• Contractor role, full-time or part-time, fully remote from anywhere in Vietnam, with paid holidays included
• A US$5 bonus for every demo you generate that a brand attends, with no cap
• 12-month contract with an initial 3-month trial

What success looks like

• Month 1: you’re posting on the founder’s LinkedIn every week in her voice, you’ve sent your first feature newsletter, and your first virtual event is booked.
• Month 3: a monthly event series is running with at least 10 of the right people at each one, inbound interest is logged in the CRM, and events and content are turning into booked demos.
• Month 6: brands come to us through content, events and newsletters every month, and you own a steady, predictable source of demos.

Our 4-round interview process

1. Intro call with the team (20 mins): your background, what you’re looking for, and how you work.
2. Take-home task (no more than 4 hours): please write the email, blog post and LinkedIn posts yourself, without AI. You’re welcome to use AI for research and design.
3. Write an email and a blog post explaining a new Brarista feature. The brief: Brarista pre-selects the shopper’s recommended size in the size picker. If they then add a different size to their cart, they see a gentle nudge that it doesn’t match their recommendation.
4. Ghost-write 3 LinkedIn posts in the founder’s voice.
5. Design one social carousel.
6. Pitch 3 virtual event ideas, with a plan to get 10 of the right people to one.
7. Walkthrough (60 mins): present your take-home, write a short LinkedIn post live with us on screen share, then prompt AI live with us on a research or design task we give you on the day.
8. Final call with the founder (45 mins): your 90-day plan, working style, terms and references.

Interested in applying?

Send your CV to careers@brarista.fit with:

1. Your portfolio: links to social posts, designs, newsletters or events you created
2. One piece of content or event you’re proud of, and what it led to (sign-ups, attendees, demos, replies)
3. A short note on why you’d like this role, written by you, not AI. We’ll zoom into the details! You’ve been warned.

Hope to hear from you!