Demand Generation Manager

Overview

Planview has one mission: to close the gap between strategic intent and business outcome, providing the intelligence organizations need to act decisively.

As the global leader in Strategic Portfolio Management, Planview helps organizations of all sizes achieve their business goals, faster and smarter. Our comprehensive platform bring initiatives, investments, and resources into a continuous, connected model of the business: the actionable understanding leaders need to move decisively, keep teams and AI in lockstep, and know how their initiatives are performing.—now powered by Planview Anvi, our next-generation enterprise AI that delivers expert guidance, intelligent recommendations, and actionable insights, turning complex data into decisive action from strategy through execution.

Recognized as a Leader in the 2026 Gartner Magic Quadrant for Strategic Portfolio Management for the fifth consecutive year, we proudly serve more than 3,000customers globally, including 45% of the Fortune 100—and more than 3 million users worldwide.

Why Join Planview?

At Planview, our people’s connections drive our innovation and success. Our global team of 1,500+ employees work remotely and across offices in Austin, Vancouver, Hod HaSharon, Bangalore, Sydney, and Stockholm. We've built a world-class, connected culture rooted in shared values that empowers our teams to thrive and succeed from anywhere. When you join Planview, you're not just joining a company, you're joining a movement to transform how the world works.

Discover more about our portfolio at planview.com, and connect with us on LinkedIn, Instagram, and X.

Responsibilities

• Build and Execute Integrated Campaigns: Design and deliver solutions and persona based, integrated Pan-European demand generation campaigns that drive New Logo acquisition and unlock cross-sell/up-sell potential.

• Own Pipeline & Revenue Conversion: Own our regional pipeline targets with a clear focus on revenue impact. Optimize stage-to-stage conversion rates (e.g., Stage 4 to Won) and accelerate deal velocity, driving the shift from lead volume to high-quality SQLs.

• Drive Sales Alignment & Governance: Work closely alongside Sales leadership to establish pipeline governance, support early-stage qualification, and ensure engagement at the right contact levels (VP/C-Level) to progress deals.

• Manage Agency & Channel Performance: Lead external agencies, vendors, and regional channels to maximize return on program spend, ensuring execution capacity is aligned to pipeline targets.

• Budget Planning & Management: Take a strategic approach to budget planning across the Pan-European demand generation strategy. Monitor and adjust spend based on campaign performance and market conditions, clearly communicating trade-offs to stakeholders.

• Drive Data-Driven Optimization: Use data and analytics to track campaign performance, pipeline mix, and conversion metrics. Translate insights into actionable improvements and communicate recommendations clearly to the team and leadership.

Qualifications

• Experience: 8–10 years of B2B SaaS demand generation experience, with a track record of executing and managing Pan-European campaigns.

• Pipeline Expertise: Proven ability to go beyond lead generation—actively improving pipeline conversion rates, driving funnel progression (MQL to SQL), and accelerating deal velocity.

• Budget Management: Experience planning, managing, and optimizing demand generation budgets. Comfortable making trade-offs and adjusting spend based on performance and business priorities.

• Sales Alignment: Strong experience partnering with Sales, SDRs, Corporate Marketing, and Product Marketing teams, with the ability to drive accountability in lead qualification and pipeline progression.

• Vendor Management: Experience managing agencies, external vendors, and channel partners to maximize program ROI.

• Analytical Mindset: Strong problem-solving and analytical skills, with the ability to relate performance data to team and company-level objectives and make clear recommendations for improvement.

• Technical & Data Proficiency: Hands-on experience with Salesforce, Demandbase, and Marketo. Confident in leveraging AI tools for data analysis and insights to continuously improve campaign performance.

Whether you have some, or all of these, we want to hear from you if you believe your background and experience might be a fit!