Digital Journey Manager

About EOLIS

EOLIS connects specialists in Marketing, Digital, Design and Communication with leading organisations in Belgium. Our consultants and freelancers strengthen our clients' teams with the expertise and flexibility they need for temporary projects, transformation programmes and long-term assignments.

We work across a wide range of sectors and environments, from structured corporate teams to fast-growing companies. By building strong relationships with both our clients and experts, we aim to create assignments that match your experience, ambitions and preferred way of working.

About the assignment

EOLIS is looking for a Digital Journey Manager to join a large Belgian HR services provider in the Brussels region. You join the marketing team at a moment of change: the organisation is moving from a product-led to a customer-centric approach, built on digital journeys, a new marketing automation platform and a growing use of AI. Your role is to design, implement and govern the journeys that guide B2B customers from first engagement to sales and retention. You work closely with marketeers, content specialists, campaign managers and digital experts, and help them grow their own journey management skills.

Your responsibilities

• Design and optimise end-to-end B2B customer journeys, from awareness and engagement to conversion and retention.
• Translate commercial goals into journey strategies with a reverse funnel approach and clear performance targets.
• Define journey logic, touchpoints, triggers, content formats and channel mix together with the marketing team.
• Set up marketing automation capabilities such as lead scoring, progressive profiling, preference management and lead routing, and align them with the business objectives.
• Build hypotheses, run A/B tests and turn the insights into concrete improvements.
• Define performance reporting, monitor journey results and flag improvement opportunities early.
• Keep an overview of all active journeys and focus effort where the business impact is highest.
• Brief and coach marketeers and content specialists, and share best practices to build journey management skills across the team.

Your profile

• Medior to senior marketeer with solid experience in B2B digital marketing.
• Hands-on experience with email marketing, content marketing, advertising and CRO.
• Experience designing performance-driven campaigns across email and web that connect marketing with sales.
• Good understanding of marketing automation; experience with Salesforce Marketing Cloud or Pardot is a plus.
• Analytical and results-driven, with a constant drive to test and optimise.
• Knowledge of SEO and GEO.
• Team player who involves colleagues in the strategy and enjoys sharing knowledge.
• Fluent in Dutch, French and English.

Practical information

• Start: November 2026
• Duration: until end of March 2027, with a likely extension
• Regime: 2 to 3 days per week
• Location: Brussels region, hybrid (1 to 2 days per week on site)
• Status: freelance

What we offer

Joining EOLIS means becoming part of a specialised network of professionals and gaining access to challenging assignments with leading organisations in Belgium.

• Assignments aligned with your expertise, seniority, availability and ambitions.
• Variety across industries, company cultures and types of projects.
• The opportunity to work as an EOLIS employee or independent freelancer, depending on the assignment.
• Personal guidance before, during and after each assignment.
• Transparent communication about the client, expectations, duration and working conditions.
• A long-term partnership focused on continuity, professional growth and the right next project.