Digital Marketing & Campaign Specialist (WFH, Full-time)

We are seeking a data-driven and creative Digital Marketing & Campaign Specialist to help grow our brands within the pool equipment, water treatment, and filtration industries. In this role, you will be responsible for planning, executing, and optimizing digital campaigns that generate qualified leads, strengthen brand visibility, and support sales across distributor, dealer, and commercial channels. You will leverage digital marketing best practices, analytics, and automation tools to engage customers ranging from pool builders and retailers to engineers, contractors, and industrial facility operators. Responsibilities Plan, execute, and optimize digital marketing campaigns across search, social media, email, and display channels. Manage lead generation campaigns to support dealer, distributor, and commercial sales pipelines. Monitor campaign performance and provide actionable recommendations based on data and analytics. Manage SEO, SEM, paid advertising, and remarketing initiatives. Coordinate email marketing campaigns, marketing automation workflows, and lead nurturing activities. Maintain website content and landing pages to improve conversion rates. Produce regular campaign performance reports and insights. Desirable Skills and Experience Must-Haves Bachelor's degree in Marketing, Communications, Business, or related field. 1-3 years of digital marketing experience. Fresh graduates are welcome to apply. Experience with Google Ads, Meta Ads, LinkedIn Campaign Manager, and email marketing platforms. Strong understanding of SEO, SEM, Google Analytics, and campaign optimization. Experience generating and nurturing B2B leads. Strong analytical and reporting skills. Nice-to-Haves Experience marketing technical, industrial, engineering, or water-related products. Familiarity with HubSpot, Salesforce, Zoho CRM, or similar systems. Experience managing campaigns for Australian markets. Knowledge of marketing automation and customer journey mapping. Perks and Benefits 13th Month pay Paid time off (PTO) for Sick Leave, Vacation Leave, Emergency Leave Maternity or Paternity leave HMO upon regularization Life insurance upon regularization MediCash for personal and dependents use Rice, clothing, laundry, and meal allowance Achievement Allowances Birthday Treats Company Events and Treats Online trainings/Webinars Career advancement and promotion opportunities Job Type: Work from home Full-time Entry to Mid-level Schedule : Day shift (AU Schedule) Monday to Friday Salary: Starts at PHP 20,000 About the client: You will be working with a well-established Australian company specializing in pool systems, water treatment solutions, and water filtration products. Serving both residential and commercial markets, the business partners with distributors, dealers, retailers, builders, engineers, contractors, and large facilities across Australia. The company is committed to delivering high-quality water management solutions while fostering long-term relationships with customers and industry partners. About Kwanii: Kwanii is a BPO company with operations in Australia and the Philippines. With a strong commitment to excellence, we aim to provide outstanding outsourcing solutions for businesses of all sizes. The company values transparency and honesty, ensuring that clients receive reliable services. Kwanii also prides itself on its proactiveness and adaptability, staying ahead of industry trends and adjusting strategies to meet the evolving needs of clients. Whether it's customer support, data entry, back-office processes, or other outsourcing requirements, Kwanii is dedicated to delivering high-quality solutions that drive both efficiency and growth.