Digital Marketing Consultant – PV Products

Company Overview: RxLogix is a global leader in pharmacovigilance solutions, providing innovative software and expert consulting services. Our team collaborates with Pharmacovigilance and Risk Management professionals to enhance compliance, productivity, and quality across the drug safety value chain. Dedicated to patient safety and the advancement of medical and scientific research, RxLogix values bold, innovative thinkers. We leverage the latest technologies, including machine learning and artificial intelligence, to set new industry standards. Recently, the FDA selected RxLogix's PV Surveillance Suite Platform to replace its legacy FAERS signaling system, utilizing our modules for advanced data analytics, signal detection, evaluation, signal management, and benefit-risk assessment. Position Overview: As a Digital Marketing Consultant, you will play a pivotal role in promoting our pharmacovigilance cloud software solutions. Leveraging your 10+ years of experience, deep understanding of the PV industry, and knowledge of the competitor landscape, you will drive our marketing efforts. This position is based in India and offers a flexible remote working arrangement. Responsibilities: Digital Strategy Development: Collaborate with cross-functional teams to develop and execute comprehensive digital marketing strategies aligned with RxLogix’s business goals. Tailor strategies based on your insights into the PV industry and competitor landscape. Competitor Analysis and Market Insights: Conduct thorough research on competitors in the pharmacovigilance space. Analyze competitor marketing tactics, messaging, and positioning. Identify opportunities for RxLogix to differentiate itself effectively. Content Creation and Distribution: Craft compelling content for our website, blog, social media, and email campaigns. Highlight the unique features and benefits of our pharmacovigilance software. Optimize content for search engines (SEO). Social Media Management: Manage our social media channels (LinkedIn, Twitter, etc.). Create engaging posts, monitor conversations, and respond to inquiries. Utilize competitor insights to refine our social media strategy. Email Marketing: Develop and execute targeted email campaigns to nurture leads and engage existing customers. Segment email lists based on competitor analysis and market trends. Monitor email performance metrics. Paid Advertising and SEM: Plan and execute paid advertising campaigns (Google Ads, LinkedIn Ads, etc.). Optimize ad spend based on competitor benchmarks. Implement effective search engine marketing (SEM) strategies. Analytics and Reporting: Use analytics tools (Google Analytics, social media insights, etc.) to measure campaign effectiveness. Provide regular reports to leadership, including competitor benchmarking. Qualifications: Education and Experience: Bachelor’s degree in marketing, communications, or a related field. Minimum of 10 years of experience in digital marketing roles. Strong understanding of the pharmacovigilance industry and its competitive landscape. Skills and Competencies: Excellent written and verbal communication skills. Proficiency in digital marketing tools (Google Analytics, SEO tools, social media management platforms, etc.). Creative thinking and problem-solving abilities. Ability to work independently and collaboratively in a remote setting. Personal Attributes: Passionate about healthcare and patient safety. Results-driven and adaptable. Comfortable working in a dynamic and innovative company.