Media Buyer D2C

Job Title: Media Buyer – D2C & E-commerce

Company: Performity Media

Website: https://perfomitymedia.in/

Experience: 2+ Years

Industry: Performance Marketing / Digital Advertising

Employment Type: Full-time

Work Mode: Remote (Work From Home)

About Performity Media

Performity Media is a performance marketing agency focused on helping Direct-to-Consumer (D2C) and e-commerce brands scale their businesses through data-driven advertising, creative testing, and performance optimization. We focus on measurable growth, profitable customer acquisition, and sustainable revenue generation.

Job Overview

We are looking for an experienced Media Buyer with 2+ years of hands-on experience in managing paid advertising campaigns for D2C and e-commerce brands. The ideal candidate should have strong expertise in Meta Ads, campaign optimization, creative testing, and scaling campaigns while improving ROAS and reducing customer acquisition costs.

Roles & Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns for D2C and e-commerce brands.
• Manage Meta Ads campaigns across Facebook and Instagram.
• Develop campaign strategies focused on revenue growth, ROAS, CAC, and profitability.
• Conduct audience research, targeting, retargeting, and lookalike audience testing.
• Perform creative testing, A/B testing, and analyze ad performance to identify winning creatives.
• Monitor key metrics, including CPM, CTR, CPC, CPA, ROAS, and conversion rates.
• Optimize campaign budgets, bidding strategies, and campaign structures to improve performance.
• Identify opportunities to scale winning campaigns while maintaining cost efficiency.
• Analyze campaign reports and provide actionable insights and performance updates.
• Collaborate with creative strategists, designers, and account managers to develop high-converting ad creatives.
• Monitor competitor advertising strategies, market trends, and customer behavior.
• Troubleshoot campaign performance issues and implement data-backed solutions.

Requirements

• Minimum 2+ years of hands-on experience in media buying or performance marketing.
• Proven experience managing paid advertising campaigns for D2C and e-commerce brands.
• Strong knowledge of Meta Ads Manager and Facebook/Instagram advertising.
• Understanding of ROAS, CAC, CPA, CTR, CPM, CPC, and conversion tracking.
• Experience in campaign scaling, budget optimization, audience testing, and creative testing.
• Strong analytical, problem-solving, and decision-making skills.
• Ability to manage multiple campaigns and work in a performance-driven environment.
• Experience with Google Ads, Shopify, and tracking tools such as Meta Pixel and GA4 is an advantage.

What We Offer

• Opportunity to work with D2C and e-commerce brands.
• Remote work flexibility.
• A performance-driven and growth-oriented work environment.
• Opportunities to develop expertise in paid advertising and brand scaling.