Digital Marketing Executive

Job description

🚀 [WE ARE HIRING] DIGITAL PERFORMANCE EXECUTIVE

📌 About Us:

eCentric is a leading e-commerce enabler dedicated to helping brands thrive in the digital marketplace. Our primary goal is to break the barrier for brands to excel in online businesses by providing comprehensive services that foster growth and elevate the e-commerce experience.

🎯 JOB DESCRIPTION

1. Campaign Execution & Management

• Directly set up, manage, and optimize daily advertising campaigns on assigned channels:
• Shopee Ads: Keyword Ads, Discovery Ads, Shop Ads.
• Shopee Offsite CPAS: Collaborate on implementing CPAS campaigns on the Meta platform.
• TikTok Ads: Execute GMV-focused campaigns, Video Shopping Ads (VSA), and especially Live Shopping Ads (LSA) for client livestreams.
• Monitor and allocate daily budgets, ensuring efficient spending and adherence to KPIs.
• Conduct continuous A/B testing on creatives, copy, target audiences, and bidding strategies to maximize performance.
• Execute advertising plans for livestream sessions: pre-live setup to attract viewers, in-live boosting to drive traffic/engagement, and post-live retargeting to secure conversions.

2. Monitoring & Reporting

• Track key metrics and prepare daily, weekly, and monthly campaign performance reports using team templates.
• Closely monitor crucial KPIs: Spend, Impressions, CTR, CPC, Conversion Rate, Orders, GMV, CPO, CIR, ROAS.
• Provide basic analysis and optimization suggestions to the team lead.

3. Collaboration & Learning

• Work closely with internal teams (Account, Creative) to ensure consistent messaging and creative alignment.
• Proactively stay updated with the latest algorithms, features, and ad formats from Shopee and TikTok.
• Actively participate in internal training sessions to enhance skills and professional knowledge.

📋 JOB REQUIREMENTS

• Experience: Minimum of 2 years of hands-on experience in running e-commerce advertising campaigns (Agency or in-house brand experience is a plus).
• Technical Skills:
• Mandatory: Proficiency and hands-on experience with Shopee Ads and TikTok Ads Manager.
• Strong advantage: Experience with CPAS and Livestream advertising.
• Solid ability to read, analyze, and interpret core advertising metrics.
• Mindset & Qualities:
• Meticulous, detail-oriented, and highly responsible.
• Logical mindset with a passion for working with numbers.
• Eager to learn, proactive, and open to experimenting with new approaches.
• Ability to perform well under pressure, especially during mega sale seasons and livestreams.
• Bonus: Experience working with clients in FMCG or Health & Beauty industries.

🎁 BENEFITS

💵 Salary: 10.000.000 VND - 14.000.000 VND + Bonus

⏰ Working Hours: Monday to Friday (Friday: Work From Home)

🏖️ Annual Leave: 15 days + 1 extra Birthday leave

🎁 Perks: 13th-month salary, Lunar New Year bonus, holiday bonuses & annual company trip!