Digital Marketing Executive / Manager

Job Description Digital Marketing Executive / Manager Full Time - Remote , South Africa (UK market focus) This is not a content role. It is a growth role. We help experienced recruiters build their own businesses. Most of the people we want to reach are not actively searching for us. They discover us through content that resonates at exactly the right moment. That means marketing is not a support function here. It is a direct driver of growth. This role exists to turn attention into action. And action into new founders joining us. The Purpose of the Role To build awareness of our brand and consistently generate high quality inbound leads through digital channels. You will own the link between content and commercial outcomes. Not just what we post. But what it produces. What You Will Own Brand, Messaging and Content Direction  Working directly with the founder to shape how we show up in the market  Defining and evolving content pillars based on audience insight  Ensuring all content is aligned to a clear, differentiated position Founder Insight and Story Mining  Spending time with existing founders to understand their journeys  Extracting real stories, challenges and turning points  Turning these into compelling, relatable content  Ensuring our marketing reflects real experiences, not generic messaging This is a critical part of the role. The quality of insight will directly impact the quality of leads. LinkedIn Ownership (Primary Channel)  Owning and growing our presence on LinkedIn  Creating and managing content that drives reach, engagement and inbound interest  Supporting founder led content and personal brand activity  Continuously refining approach based on performance Content Creation and Campaigns  Writing high quality copy across social, articles and campaigns  Briefing and collaborating with the Graphic Designer on visual assets  Building campaigns that convert attention into enquiries  Promoting events, webinars and thought leadership Performance and Growth  Tracking key metrics including reach, engagement, inbound leads and conversion  Testing and improving content and campaigns based on data  Supporting or running paid activity across LinkedIn and Meta where relevant  Identifying new channels or opportunities for growth SEO and Long Form Content  Writing and optimising blog content to support organic growth  Contributing to SEO strategy through content and structure  Ensuring long form content aligns with broader messaging and campaigns How Success Will Be Measured This role is performance driven. You will be measured on:  Growth in brand awareness within our target audience  Engagement quality, not vanity metrics  Volume and quality of inbound leads generated  Contribution to new client acquisition You will have autonomy in how you achieve this. But outcomes matter. Why This Role Is Different You will not be hidden in a marketing team. You will work directly with the founder. You will influence the brand and will see the direct impact of your work on business growth. You will help reach people at a moment that can genuinely change their lives. What You Can Expect From Us  Clear direction and close collaboration with the founder  Autonomy and trust in how you deliver results  A business with strong purpose and momentum  The opportunity to build something meaningful, not just manage channels If you are someone who wants to own outcomes, not just output, this role will suit you. Requirements Who This Role Is For You are someone who:  Understands the link between content, attention and revenue  Has strong experience using LinkedIn as a core marketing channel  Is both creative and commercially aware  Can extract insight from conversations and turn it into compelling content  Is comfortable owning performance, not just activity  Brings ideas, tests them and improves them You are not just executing a plan. You are building a growth engine. What Really Matters  Proven experience managing LinkedIn for brand growth and lead generation  Strong copywriting and storytelling ability  Experience or exposure to paid social, including LinkedIn and Meta  Understanding of SEO and blog driven content  Confidence working with stakeholders to extract insight and ideas  Ability to analyse performance and adapt quickly Experience in recruitment is not required. Experience working with UK brands or UK audiences is highly advantageous.