Digital Marketing Expert

This is a remote position.

Detailed Job Description

Incumbent will be responsible for developing, implementing, and managing all aspects of our digital marketing strategy and will be a key player in driving brand awareness, generating leads, and achieving our overall marketing goals.

Responsibilities:

· Develop and execute comprehensive digital marketing campaigns across various channels, including SEO, SEM, Social media, Email Marketing, Content Marketing, and display advertising, industry events, affiliate marketing.

· Stay up to date on the latest digital marketing trends and technologies, implement them into our strategy.

· Manage and optimize company website for search engines and user experience.

· Create and manage engaging social media content that resonates with our target audience.

· Develop and execute email marketing campaigns to nurture leads and drive conversions.

· Analyse and report on the performance of all digital marketing campaigns and identify opportunities for improvement.

· Manage and optimize paid advertising campaigns (PPC)

· Collaborate with internal teams (sales, design, content) to ensure all marketing activities are aligned.

· Stay within budget for all marketing initiatives.