Digital Marketing & Growth Executive

Digital Marketing & Performance Are you an experienced digital marketing professional with a strong understanding of growth strategy, campaign execution, and performance optimisation? Do you have the ability to independently manage workstreams, coordinate teams, and deliver high-quality results while developing your leadership capabilities? Our client is seeking a Digital Marketing & Growth Executive to independently deliver defined Digital Marketing & Growth workstreams, coordinate day-to-day inputs, and raise the quality and reliability of execution while preparing for broader account or functional leadership. Key Responsibilities Develop channel and growth strategies aligned with audience journeys and business objectives. Own campaign calendars across social, email, web, communities and paid distribution in collaboration with specialist teams. Define audiences, value propositions, funnels, experiments and conversion events. Manage platform execution, community standards, publishing cadence and campaign optimisation. Coordinate content, creative, paid media, SEO, landing pages, CRM/email and analytics. Use testing and cohort/funnel analysis to improve acquisition, engagement, conversion and retention. Build dashboards and translate performance into decisions and clear client reports. Manage digital budgets and recommend allocation based on marginal performance and strategic value. Track platform, culture and audience shifts while protecting brand safety and data privacy. Coordinate defined workstreams, quality-check associate outputs and keep the manager informed of delivery, budget and stakeholder risks. Coach associates, document useful knowledge and contribute practical ideas that improve quality, speed or commercial value. Ideal Candidate Profile Bachelor’s degree in marketing, communications, business or related field. Typically 3–5 years’ relevant experience with evidence of independently delivering substantial workstreams in a multi-client, project or commercial environment. Strong working command of the function’s core tools and processes, with sound judgement, clear client-ready communication and emerging leadership capability. Skills & Competencies Analytical curiosity and audience empathy. Experimentation with disciplined measurement. Platform fluency and commercial thinking. Cross-functional planning and clear communication. Workstream leadership, coaching and quality assurance. Key Performance Indicators Delivery contribution to qualified audience and community growth. Delivery contribution to engagement quality and conversion rate. Delivery contribution to leads/registrations and cost per outcome. Delivery contribution to email/web funnel performance. Delivery contribution to campaign ROI/ROAS where applicable. Delivery contribution to testing velocity and learning adoption. Quality and timeliness of coordinated workstreams. Associate guidance and reduction in avoidable rework. About Urehgab Urehgab is more than a recruitment agency, we are a growth partner for innovative teams across Africa. We specialize in building high-performing sales, marketing, and operations teams for industries like tech, manufacturing, hospitality, education, and financial services. From executive search to strategic hiring campaigns, we help our clients hire smart and grow fast.