Digital Marketing Lead

ABOUT CHILEWICH

Founded in 2000 by designer Sandy Chilewich and headquartered in New York City, Chilewich combines original design with American craftsmanship through durable, distinctive textiles for residential, commercial, and transportation applications. These woven coverings for tabletops, floors, walls, windows, furnishings, and more are made in the United States, and the design-driven company operates its own factory in Chatsworth, Georgia. Available in more than 100 countries, Chilewich products feature innovative weaves, multi-tonal colors, indoor/outdoor versatility, and easy maintenance. Seven Chilewich designs are in the permanent collection of the Cooper Hewitt, Smithsonian Design Museum. To learn more, visit www.chilewich.com.

Digital Marketing Lead

JOB TYPE

LOCATION

REPORTS TO

SALARY

OVERVIEW

The Digital Marketing Lead owns Chilewich’s email, SMS, and customer relationship management (CRM) programs as a member of the digital team, reporting to the Vice President, Digital. In this role, the Digital Marketing Lead will develop and execute email and SMS strategy in Klaviyo, lead CRM strategy and reporting focused on retention and repeat purchase, and manage Chilewich’s omnichannel loyalty program. The role also partners with Chilewich’s Digital Marketing agency on paid advertising efforts. This is an individual contributor role with no direct reports.

WORK HOURS

KEY RESPONSIBILITIES

• Strategize with the broader digital team and cross-functional colleagues to align campaigns and lifecycle messaging with product launches, promotions, and key selling periods at the beginning of each season.
• Own email and SMS strategy and execution in Klaviyo, including the campaign calendar, campaign builds and scheduling, and ongoing performance optimization.
• Compose email copy and subject lines for campaigns and automated flows, in Chilewich's brand voice.
• Build, maintain, and optimize automated flows, including welcome, browse abandonment, cart abandonment, post-purchase, replenishment, and win-back flows.
• Develop segmentation and personalization strategies that tailor messaging by customer behavior, purchase history, and lifecycle stage.
• Monitor deliverability and list health, and ensure email and SMS programs comply with applicable privacy and messaging requirements.
• Lead CRM strategy to improve customer retention, repeat purchase rate, lifetime value (LTV), and average order value (AOV).
• Manage Chilewich’s omnichannel loyalty program, including member engagement, offers, and program performance across channels.
• Report on email, SMS, CRM, and loyalty program performance, analyzing results to identify actionable insights and opportunities to improve retention and revenue.
• Partner with Chilewich’s external Digital Marketing agency, helping to ideate ads, write ad copy, review and approve ad creative, and strategize ideas with the agency’s creative team.
• Collaborate with Chilewich’s in-house creative and design team on creative needs for email, SMS, advertising, and other digital marketing.

REQUIRED SKILLS & QUALIFICATIONS

• Bachelor’s degree.
• 5+ years of experience in email marketing, CRM, or retention marketing.
• Proven track record of driving measurable return on investment (ROI) from email and SMS campaigns.
• Strong understanding of email and SMS deliverability, segmentation, personalization, and lifecycle marketing.
• Experience with Klaviyo preferred.
• Experience with Figma, Airtable, and Yotpo a plus.
• Working knowledge of privacy and messaging compliance requirements, including GDPR, CCPA, TCPA, and CASL a plus.
• Experience in premium or luxury beauty or lifestyle e-commerce preferred.

PHYSICAL REQUIREMENTS

• Ability to sit at a desk for prolonged periods while working on a computer.
• Ability to lift 5 pounds.