Digital Marketing Manager

Key Responsibilities:

Digital Strategy & End-to-End Business Ownership:

· End-to-End Loop Ownership: Own the complete business chain — strategy formulation, planning and design, project execution, and results review. Independently operate projects with a personal, proven methodology, with a clear grasp of the logic, risks, and collaboration points at every stage, rather than owning a single fragment of the chain.

· Strategy Setting & Multi-Line Orchestration: Define the overall digital marketing strategy for Asia, orchestrate multiple project lines in parallel, identify potential risks across the chain, and be accountable for the final business results.

· Performance Review & Iteration: Establish review mechanisms that close the loop — turning campaign data into lessons, methodology updates, and the next round of strategy.

Cross-Platform & Cross-Domain Deconstruction:

· Cross-Platform Operations: Operate and deconstruct the traffic and content logic of major platforms, covering both C-end (car owners) and B-end (distributors, body shops, OEM dealer networks) auto-aftermarket business models.

· Plain-Language Translation: Deconstruct complex professional rules, platform traffic algorithms, and business models, and express them in simple, clear, compelling language — business interpretation upward to management, business literacy education downward to the team, and solution explanation outward to customers.

AI-Enabled Marketing Operations:

· AI in the Workflow: Embed AI agents and AI tools into day-to-day marketing work — content generation, campaign operations, data analysis, and customer engagement.

· Scenario-Based Selection & Adaptation: Select, adapt, and deploy AI solutions against concrete business scenarios; drive measurable efficiency gains rather than pilot theater.

· Team AI Capability Building: Champion AI literacy across the marketing team, making AI-assisted working methods the default rather than the exception.

Stakeholder Synergy & Relationship Building:

· Build and maintain collaborative relationships internally and externally; sense stakeholders’ needs, handle multi-party conflicts, unite the team, and coordinate across functions to deliver win-win outcomes.

· Serve as the connective tissue between digital initiatives and regional business teams (BU leaders, distributors, agencies, and platform partners).

Qualifications

· Bachelor’s degree or above in Marketing, Communications, E-commerce, or a related field.

· 8+ years of digital marketing experience in the auto aftermarket, coatings, chemical, or B2B2C sectors, with hands-on experience across the full chain — strategy, planning, execution, and review — and at least 3-5 years owning projects end to end.

· Cross-Domain Deconstruction & Communication: Able to understand business logic beyond a single position or platform (Douyin, RED, Dianping, etc.; C-end and B-end), and to express complex rules, traffic logic, and business models in plain language to management, teams, and customers.

· End-to-End Track Record: Independent project ownership with demonstrable results; owns a business methodology and has been accountable for final outcomes — not fragmentary execution.

· AI Application: Hands-on experience embedding AI agents/tools into business processes — selection, adaptation, and deployment — and building team AI capability.

· Empathy & Collaboration: Skilled at building and maintaining internal and external relationships, sensing others’ needs, resolving multi-party conflicts, and achieving win-win outcomes across functions.

· Innovation Drive: Comfortable exploring uncharted territory with a bias for action; proven innovation cases required.

· Language: Professional fluency in English (written and spoken) is mandatory; Chinese is a strong plus for China-focused platforms.

How we work: At PPG, we bring teams together to accelerate collaboration and career development, with in-person work Monday through Thursday and the opportunity to work remotely on Flexible Fridays. Schedules may vary by location.

About us:

PPG: WE PROTECT AND BEAUTIFY THE WORLD®

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X.

The PPG Way 2030

We are customer champions

Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don’t stop until we solve their biggest challenges. When our customers win, we all grow.

We act with purpose and speed

Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.

We are excellent operators

Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers.

We compete to win

Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths.

We are PPG proud

Strong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world.

At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to https://careers.ppg.com/us/en/candidate-resources.

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.

If you need an adjustment due to a disability, please email recruiting@ppg.com.

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Benefits will be discussed with you by your recruiter during the hiring process.

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.

Why PPG?

PPG is the world’s leading coatings company, serving more industries than any of our competitors. From automobiles and jetliners to wind turbine blades, and from ocean-going vessels and water tanks to family homes, our coatings and specialty materials help our customers protect, enhance and beautify valued assets. As part of our team, you’ll have access to world-class customers, industry experts, the best and brightest colleagues, and leading-edge technology.