Wecom is an E-commerce launchpad and a leader in product development that brings product brand ideas to life using its in-house product development, sourcing, warehousing and order fulfillment departments.
Leveraging its own supply-chain capabilities, the company will establish itself as a fully featured DTC e-commerce incubator able to consistently launch, manage and scale multiple brand portfolios and their sub-brands or franchises all under one roof.
We have the right tools, in-house supply-chain management, and the budget to provide you with the resources required to unlock your true e-commerce potential.
The Role:
You’ll play a pivotal role in delivering the full suite of digital marketing channels, with a key focus on Social Media Strategy (both Organic & Paid), while supporting SEO, Paid Social, Affiliates & Display across all our markets.
This is the perfect chance for someone with experience working within B2B Sector managing performance campaigns to take a step up and make an impact on our global online business. You’ll be commercially savvy, enthused by the idea of making your mark on a busy digital department and unquestionably someone who has a passion for all things digital.
Responsibilities:
Enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers.
Innovate a strategy that aligns with our company's new division. Must react quickly to new trends and be results-driven.
Plan and execute all digital marketing, including SEO, marketing database, email, social media in order to drive relevant traffic to our website.
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Manage the online presence of the new division. Use social networking tools such as Facebook, Twitter and Google+ to engage with consumers in real time and be responsible for this communication
Collaborate with internal teams to create landing pages and optimize user experience
Collaborate with influencers
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Manage the day-to-day e-commerce experience across desktop, mobile site and Social Media Channels to support the overarching digital and e-commerce strategy
Collaborate with developers to improve website capabilities and performance
Ensure the user experience is technically flawless, and the brand is properly represented across all channels
Manage product inventory and merchandising across the e-commerce experience
Manage all e-commerce activities to ensure the brand is consistently presented across all digital channels
Create a superior customer experience by working with the Operations and Finance teams
Troubleshoot e-commerce issues and solicit customer feedback to improve service and digital experience
Optimization of sales and increase conversion rates
Partner with cross functional teams to drive business and execute new business strategies
Maintain and create processes documentation to drive team efficiencies
Manage campaign reporting and analysis to ensure sales, traffic and brand KPIs are met
Share concepts with CEO to gain alignment
Measure and report on success of initiatives and campaigns
The ability to bring new and fresh thinking to help the new division drive social growth in relevant new channels – broad based thinker with global exposure and insights
Resources to help us drive content expansion to drive optimization and new ways to bring digital-first mentality to the brand
Must possess strong analytical skills, highly detailed-oriented with unprompted follow-through.
Must be accountable and organized with the ability to handle a multitude of projects.
Demonstrates ownership of programs; embracing both big picture objectives and follow-through on details.
Bachelor/Master’s degree in marketing or a related field
5+ years related experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Must be very effective at copywriting
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
B2B Marketing experience is a must
Social Media Strategy (both Organic & Paid)
Pay-per-Click / Paid Social Ads (Facebook + Youtube) is a must! (Paid Search is a plus)
Content Marketing – Social + Web + Ads
Strategic Email Marketing Campaigns experience
Up-to-date with the latest trends and best practices in online marketing and measurement
Fluent level of English
This is a Full-time/Permanent/Remote/Freelance role.
Salary: $4000 - $7000 per month Gross