Digital Marketing Manager

About Wholechain

Wholechain is a supply chain traceability platform that makes product journeys transparent, helping responsible businesses meet regulatory, customer, and sustainability expectations. Built on global data standards such as GS1 and GDST, Wholechain supports complex, multi-commodity supply chains across food, agriculture, and consumer goods industries. The platform enables interoperable, event-based, and lot-level traceability across suppliers, processors, distributors, logistics providers, retailers, foodservice operators, and certification bodies worldwide.

Wholechain helps organizations capture, share, and validate critical supply chain data across sourcing, transformation, shipping, receiving, and production events. By creating a connected digital chain of custody, businesses can improve food safety, strengthen recall readiness, verify sourcing claims, meet ESG and sustainability goals, and comply with evolving regulatory frameworks such as FDA FSMA 204 and international traceability requirements.

The platform is designed for enterprise scalability and integration, supporting APIs, EDI workflows, ERP integrations, and interoperability with external traceability and certification ecosystems. Wholechain works closely with industry groups, standards organizations, seafood and agriculture partners, retailers, and global suppliers to simplify traceability adoption without requiring all participants to use the same internal systems.

In addition to regulatory compliance, Wholechain enables businesses to build trust and operational visibility throughout their supply networks. Customers use the platform to manage traceability programs, verify certified products, monitor supply chain integrity, support responsible sourcing initiatives, and provide transparent product histories to downstream buyers and consumers.

Role Overview

We are building and scaling a production SaaS platform, and we are looking for an AI-Native Digital Marketer who will own and evolve how the company communicates, acquires, and converts demand across digital channels. We are looking for someone who uses AI to enhance their capabilities and accelerate productivity while maintaining a deep understanding of our brand voice, applying critical thinking, and ensuring content is accurate, relevant, and meaningful.

You will be building and improving the core growth engine that every product, customer, and market interaction depends on. In this role, you will have real ownership and accountability, working collaboratively with leadership to translate complex technical concepts into clear, compelling narratives and high-performing digital experiences.

Your work will directly enable the company to scale awareness, credibility, and demand by improving clarity, reach, and conversion across channels. If you enjoy combining strategy with hands-on execution, leveraging AI to accelerate output, and building systems that continuously learn and improve, this role offers meaningful influence over how the company grows.

Responsibilities

Content & Narrative Development

• Translate technical leadership into clear, compelling narratives
• Develop high-quality, multi-format content including:
• Industry POV and expert commentary
• Case studies and impact stories
• Website and landing page content

Website & Framer Development

• Build, manage, and iterate marketing pages using Framer
• Create high-converting landing pages aligned with campaigns and messaging
• Continuously test and improve messaging, structure, and conversion performance

SEO & AI Search Optimization

• Optimize website and content for search visibility and AI-driven discovery
• Identify and execute on high-value keyword opportunities
• Improve domain authority, rankings, and inbound traffic

SEM & Performance Marketing

• Plan, execute, and optimize paid campaigns (search and social)
• Track performance and continuously improve conversion rates

Social Media & Community Growth

• Own and grow Wholechain’s social presence (primarily LinkedIn)
• Amplify:
• Product features and releases
• Events and partnerships
• Industry POV and expert commentary

PR, Media & Communications Support

• Assist with press releases, event amplification, and announcements
• Contribute to securing placements in industry and tier 1 media

AI-Native Marketing Systems & Workflows

• Design and implement AI-enabled marketing workflows
• Use AI tools to:
• Accelerate content production
• Improve campaign iteration cycles
• Build and optimize drip email campaigns across the funnel

Analytics & Reporting

• Establish and track KPIs
• Translate data into actionable insights and optimizations

Qualifications

• 4+ years of experience in digital marketing, growth, or demand generation
• Hands-on experience with Framer or modern website builders
• Strong working knowledge of SEO and SEM
• Experience managing and growing social media channels (LinkedIn preferred)
• Experience running and optimizing paid media campaigns
• Demonstrated ability to translate technical concepts into accessible content
• Experience using AI tools in marketing workflows (content, campaigns, automation)
• Strong analytical mindset with ability to track and improve performance

Preferred Qualifications

• Experience in B2B SaaS, infrastructure, or data platforms
• Familiarity with AI-first or AI-augmented marketing approaches
• Experience with email marketing and lifecycle/drip campaigns
• Background in supply chain, sustainability, or ESG-related industries
• Experience working in early-stage or fast-moving teams

Role Details

• Start Date: ASAP
• Location: Ireland. The role starts remote and works its way into Hybrid.
• Reports to: Chief Marketing and Sustainability Officer

Our Process

All of our hiring begins with a 4–6 week paid contract engagement for approximately 5–10 hours per week to ensure that this is a fit for all parties. As part of this process you will have the opportunity to engage with the team and further develop and align the role to fit your specific talents and expected contributions.

Our Culture

We hire for who you are, not just what you’ve done. At Wholechain we are building the future of connected supply chains which means all of our team members must have the ability to grow and adapt rapidly. Most of the skills listed above can be learned and in a short time new skills will be required for success. Therefore, when we look for people, we look for those who possess not only the right qualifications now, but also the drive to learn and grow so they can lead the way as we build the future. We consider ourselves gritty with a heart.

The following characteristics won’t be found on a resume, but they are required for those who will thrive at Wholechain:

• Intrinsic motivation– You take initiative; you own your projects and are self-aware enough to seek support when you need it.
• Humility– You don’t take yourself too seriously, and therefore you are willing and committed to set aside pride for the sake of results
• Authenticity– You avoid buzzwords, passive aggressive behavior and you treat others with respect regardless of rank, title, or capacity to help you get ahead
• Start-now attitude– While others are planning, you are already moving ahead
• Transcendent purpose– You work with Wholechain because of a broader passion for creating a more sustainable and responsible future
• Substantive – You develop a deep understanding of the subject matter you work with and use AI to enhance your productivity without becoming dependent.

Compensation Range

Mid-level position and compensation will be based on experience.

Next Steps

Our culture is not for everyone, but for those who are a fit there is no place they would rather work. If this is you, please send a cover letter and resume to work@wholechain.com.