Digital Marketing Specialist

Apply Job Type Full-time Description Job Summary: FLEXTRADES is a rapidly growing national provider of workforce solutions recognized by Staffing Industry Analysts as a 2026 Best Place to Work. We are seeking an innovative and results-driven Digital Marketing Specialist to join our growing marketing team. In this role, you will be responsible for managing and optimizing the company’s digital presence across website management, search marketing, social media, and blog content initiatives. You will work closely with marketing, sales, recruiting, and leadership to execute strategies that increase brand awareness and digital presence, drive website traffic, generate qualified leads, and support overall business growth. The ideal candidate is both analytical and creative, with hands-on experience in digital marketing platforms, social media management, SEO/SEM, and content creation. Duties & Responsibilities: Website Management: Maintain and optimize company website content, landing pages, user experience, and conversion paths to support marketing and business objectives. Search Marketing (SEO/SEM): Develop and execute organic and paid search strategies to improve website and digital footprint visibility, increase traffic, and generate qualified leads. Social Media Management: Plan, create, schedule, and manage content across company social media platforms to increase engagement, audience growth, and brand awareness. Blog & Content Development: Coordinate and develop blog articles, website content, and other digital assets aligned with company messaging, campaigns, and SEO best practices. Digital Campaign Execution: Support integrated digital marketing campaigns across multiple channels including email, paid advertising, social media, and web. Analytics & Reporting: Monitor, analyze, and report on website traffic, campaign performance, SEO rankings, social engagement, and lead generation metrics; provide recommendations for continuous improvement. Content Optimization: Optimize digital content using SEO best practices, keyword strategies, and audience insights to improve performance and discoverability. Marketing Collaboration: Work cross-functionally with sales, recruiting, operations, and leadership teams to support business initiatives and promotional campaigns. Brand Consistency: Ensure all digital marketing materials and communications align with company branding and messaging standards. Platform Management: Manage digital marketing tools and platforms including website CMS, social scheduling tools, analytics platforms, and advertising accounts. Trend Monitoring: Stay current on digital marketing trends, search engine updates, emerging platforms, and industry best practices. All other duties as assigned. Requirements Bachelor’s degree in marketing, communications, business, or related discipline preferred. 4+ years of experience in digital marketing, social marketing, or related content marketing roles. Hands-on experience managing websites and CMS platforms (e.g., WordPress). Strong understanding of SEO, SEM, Google Analytics, and digital advertising platforms. Experience managing business social media accounts and developing engaging content strategies. Excellent writing, editing, proofreading, and design skills for blogs, web copy, and social media content. Familiarity with email marketing and marketing automation platforms is a plus. Strong analytical skills with the ability to interpret performance data and make data-driven recommendations. Excellent project management, organizational, and time management skills. Strong communication and collaboration skills with a cross-functional mindset. Preferred Skills & Experience: Channel and campaign reporting experience and publishing insights derived from multiple technology platforms. Experience with HubSpot and LinkedIn campaign management. Social media management platforms such as Sprout Social or Hootsuite. Stay current on evolving SEO trends, AI-powered search experiences, and digital marketing technologies. Experience in manufacturing, industrial staffing, workforce solutions, or similar is a plus. Benefits: Best in Class: Medical, Dental, Vision, Disability and Life Insurance coverage offered Work remotely in the United States Paid holidays, Vacation, & Birthday PTO Company sponsored personal wellness plan Home office equipment provided Equal Opportunity Employer: FlexTrades is an equal opportunity/affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, including individuals with disabilities and veter ans. Salary Description $70,000 - $80,000