Marketing and Branding Specialist

About Hamsarjo

Hamsarjo is a Muslim matrimonial app built for the Afghan and Persian-speaking diaspora. It is nikah-focused, not casual swiping: every member is verified with ID and a selfie check, photos stay private, and families can be part of the process. The app is live on iOS and Android in English, Dari and Pashto, and we are now preparing our full launch across Europe, the UK, the USA, Canada and Australia. Our goal is to become the number one Muslim matrimonial app for Afghans abroad, and then grow into the wider Muslim market.

The Role

We are hiring a Marketing and Branding Specialist to build the Hamsarjo brand and lead our launch marketing. You will work directly with the Founder and our social media and design team. This is a full-time remote role, open to candidates based in Pakistan or India.

Responsibilities

• Build and own the Hamsarjo brand strategy: positioning, messaging, tone of voice and visual identity across the app, website, app stores and social media
• Plan and run the launch marketing plan for our diaspora markets in Europe, the UK, North America and Australia
• Manage paid campaigns on Facebook, Instagram, YouTube and TikTok, and optimise for installs, verified sign-ups and paid subscriptions
• Lead organic growth: short-form video, community groups, referral programme and partnerships with community organisations
• Improve App Store and Google Play listings (ASO) to raise visibility and conversion
• Brief and guide designers, video editors and the social media manager so every piece of content is consistent and on-brand
• Track and report key numbers every week: cost per install, cost per subscriber, conversion, and retention
• Make sure all marketing respects Islamic values and the culture of the families we serve

Requirements

• 5+ years of experience in marketing and branding, ideally for a mobile app, consumer tech, or subscription product
• Proven record of building a brand and growing users through both paid and organic channels
• Hands-on experience with Meta Ads Manager, TikTok Ads, Google/YouTube Ads, and analytics tools
• Strong understanding of brand strategy, content planning, and performance marketing
• Excellent written and spoken English
• Able to work independently in a remote team and deliver on deadlines

Nice to Have

• Experience marketing a matrimonial, dating or community app
• Experience marketing to Muslim or diaspora audiences in Europe or North America
• App Store Optimisation (ASO) experience

What We Offer

• Full-time remote position
• Competitive salary based on experience
• Direct work with the Founder and real ownership of the brand from launch
• The chance to grow with an international app from its earliest stage

How to Apply

Apply through LinkedIn with your CV and a short note about a brand or app you have helped grow. Links to past campaigns or a portfolio are welcome.